The European Business Review

Optimising the supply chain: THE VISIBLE EFFECT OF ELEMICA’S DIGITAL SUPPLY NETWORK

Elemica is the industry leader in business to deliver a digital connection between manufacturers and their suppliers, logistics providers and customers. High visibility into the supply chain yields a level of fact-based insight that significantly facilitates the process of optimisation, among numerous other benefits. Here, CEO Rich Katz gives us his own insight into the Elemica story.

Q Thank you so much for the opportunity to have this interview with you today, Mr Katz. Fast-moving trends and constant disruptions in the digital sector are evident and competition continues to rise. Can you tell us what is at the front of your mind every day?

Enterprises now want full ownership of the B2B customer experience, and to manage the relationship at every touchpoint.

A Industry markets are dynamic. The way business is conducted today and in the future is in flux. Outside of corporate strategy, consideration needs to be given to changing geopolitical, economic, trade, regulatory and climate dynamics. Our digital solutions provide a solid foundation for our clients as their business models evolve in response to these external changes. We ensure the data architecture is in place for our clients to be agile enough to mitigate any risks from impending market changes. At the same time, our solutions enable clients to be responsive to customer needs, providing the full customer experience that B2B customers expect.

Internally, evolving business dynamics open up new avenues of growth for Elemica. For example, B2B is shifting towards omni-channel business models. Enterprises now want full ownership of the B2B customer

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