Transpitality: How Autonomous Driving Technology Will Reshape the Industry Landscape
Aug 02, 2019
4 minutes
BY STEVE LEE, WON YONG-OH AND IRENE YI
There has been increasing attention to self-driving cars, but business is still missing some key insights into how it will disrupt the industry landscape. This article shows how autonomous driving technology will disrupt several related industries, and proposes that “transpitality” (transportation + hospitality) will emerge as one of the new forms of business.
What Could Future Travel Look Like?
The following is a scenario of what future travel could look like.
Jennifer, who lives in Las Vegas with her husband and daughter, is planning a business trip to San Francisco the next morning. She decides to use Autonomous Mobile Hotel, a specialised travel vehicle operated by the Autonomous Hotel Group. Using an app on her
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