Marketing

Five ways to overcome your fear of risk

On a recent long haul flight, I was scrolling through movie options to find something to help me sleep. I ended up choosing a documentary. Unfortunately, as the movie progressed, it felt more likely that I’d never sleep again. The movie was Free Solo , which chronicles Alex Honnold’s 2017 attempt to climb the El Capitan peak in Yosemite National Park with no ropes, harnesses or protective equipment.

My palms were clammy for more than an hour as I watched Honnold scale the 915- metre vertical granite rock face, where the tiniest slip would result in certain death. I couldn’t get my head around Honnold’s unnatural tolerance for risk. Deaths in the free climbing community are common, yet still these

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