Marketing

Rogue cells

remember graduating from university. The race with all the other freshly qualified students to gain a graduate position with a top leading FMCG firm was on. The type of firm that had big TV advertising budgets, modern four Ps marketing and golden handcuffs to boot. The type at which people wanted to spend their entire marketing career, under the security of their corporate blanket. These positions were difficult to come by, as it was believed that only firms like this could nurture great careers. I used to believe that great careers could only be built in a great company. That was until I realised that people have

You’re reading a preview, subscribe to read more.

More from Marketing

Marketing4 min readPopular Culture & Media Studies
2010-2019: Consumer Lessons From The Decade That Was
There’s no better time to examine the past and future than when crossing the threshold of a new year and decade. During this time of thoughtful retrospection, it’s easy to exaggerate how dramatically the world has changed, thanks to cognitive bias. B
Marketing1 min readGender Studies
The Brands Leading With Twitter Way Videos
The bank’s 20-year association with the Sydney Gay and Lesbian Mardi Gras has provided countless opportunities for ANZ to showcase itself as a leader in culture, inclusion and pride. Its in-flight safety videos have been a worldwide favourite for qu
Marketing2 min read
Case study: The Rock Oyster book
Australia's Oysters Coast is a wholesale supplier to the food industry, and its prime product is oysters. It has relationships with farmers up and down the coast and recently ventured into luxury branding, launching a new arm called Appellation Oyste

Related Books & Audiobooks