Old language, new audience

Background: For Te Wiki o te reo Māori (Māori Language Week) 2018, Spark was privileged to partner with Te Aka Māori Dictionary and Google to support the revitalisation of New Zealand’s indigenous language, te reo Māori. Together we aimed to inspire and encourage all New Zealanders to explore the nation’s first language together and make te reo Māori a greater part of the everyday, one translation at a time.


By launching Kupu – a cutting edge learning experience app that translates the world around us into te reo Māori one picture at a time. Our long-term collaboration with New Zealand’s best technology, Māori language and digital (honour, respect) and a pool of invaluable knowledge, guiding the project culturally from concept through to creation, while Google brings its expertise and state-of-the-art machine learning technologies.

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