Marketing

Our fake reality

The truth, as humans perceive it, is in a constant state of flux. It used to be true that the sun went around the earth... until around 500 years ago. The telescope, new technology at the time, reframed what we knew to be true. Even after Copernicus, people such as Giordano Bruno were burned at the stake for promoting what was then regarded as cultural heresy. It was heresy because it unsettled the existing system, and those in power generally don’t like change. Our truth is shaped not just by new discoveries, ideas and possibilities, but also mostly by our perception and what we deem to be acceptable to believe in.

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