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Marketing3 min readMotivational
Way Out
If you are reading this, you have made a choice. It is undoubtedly a wise one, but understanding how you came to it is not as easy as first appears. The context is critical and the heuristic process that was used is especially important as it outline
Marketing2 min read
Case study: The Rock Oyster book
Australia's Oysters Coast is a wholesale supplier to the food industry, and its prime product is oysters. It has relationships with farmers up and down the coast and recently ventured into luxury branding, launching a new arm called Appellation Oyste
Marketing5 min read
Risking It For The Greater Good
As a kid I was always a risk taker, I was a sucker for peer pressure. “Jump over the hedge Chris, you’ll be right”, and so I would, and nine times out of 10 I was alright. Don’t get me wrong, I was scared, always scared, but the adrenaline and excite

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