Editor's note

I typically avoid giving people advice about their money. As a rule, I'm reluctant to give people advice about their marketing, too. It’s a good thing, then, that there was plenty of contribution from experts putting this, a money themed Marketing issue, together.

I spoke to a friend about the theme. His response? “Shouldn’t they all be about money?” He was right, but this one gets nice and specific in a variety of ways. Boiling the whole thing down would reveal one key idea:

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