What are you selling?

This unconventional campaign from the Outdoor Media Association first appeared in 2019 and is live again this summer. The message simply says “Look Up”. It’s a bid to engage people in an action that may have a significant impact on the way we think and interact with the world around us.

People asked: “What are you selling?” — An idea, a pause, a moment.

“Look Up” is good for your brain

The “Look Up” campaign aimed to inspire and promote the multitude of benefits that “Looking Up” brings; to ignite a moment of

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