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    Agencies on Boomtown

    Aug 05, 2019 2 minutes

    Anthony Ellis, Zenith, Chief Investment Officer

    Will you be increasing your spend in regional media because of Boomtown?

    Not as a direct result, however there’s certainly a heightened awareness and discussion around the benefits of regional media driven by the Boomtown initiative.

    What do you think is behind the lack of spend in regional media?

    There are multiple factors

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