CKGSB Knowledge - China Business and Economy

Bringing the Magic

Seeing 11 million visitors within its first year of opening in mid-2016, the world’s newest Disney resort has had a warm reception in mainland China and is determined to continue bringing the “magic” into the lives of Chinese people. With an eighth themed land in the works and 2020 being the Year of the Mouse, according to the Chinese zodiac, Disney has no plans to slow down.

A 38-year veteran of The Walt Disney Company, Joe Schott has held various roles of progressive responsibility and worked in a number of Disney resort destinations across the globe. He began his career in Florida as a front-line Cast Member (Disney’s term for employees) in operations at Walt Disney World. Although he spent most of his time based in Orlando, he has also worked outside the USA for nine of the last 12 years, most notably in China, France and Japan.

The Shanghai Disney Resort is one of the largest foreign invested projects ever undertaken in China and represents the largest foreign investment in the history of The Walt Disney Company. In this interview, Schott looks at how Chinese culture is reflected in Shanghai Disney Resort and at trends that the company has seen in its guests.

Q. How do operations at Shanghai Disney compare to other Disney resorts internationally?

A. First

Вы читаете отрывок, зарегистрируйтесь, чтобы читать полное издание.

Другое от: CKGSB Knowledge - China Business and Economy

CKGSB Knowledge - China Business and Economy8 мин. чтенияPolitics
Going Global
China’s national sportswear champion, Anta, has set its sights on becoming the country’s new market leader. Will it be able to knock out the likes of Nike and Adidas to reach its goal? Anta, the leading Chinese sportswear brand, is determined to mak
CKGSB Knowledge - China Business and Economy9 мин. чтенияTech
The Future of Machine Learning
AI and the “deep learning” revolution have brought us autonomous vehicles, greatly improved online translation, fluent conversations with bots such as Siri and Alexa, and enormous profits from automated trading on global stock exchanges. Deep learnin
CKGSB Knowledge - China Business and Economy2 мин. чтенияPolitics
Employment by Market Sector
Despite all the ups and downs in China’s economy over the past decade, its official unemployment rate has remained stable compared with other developed countries. Overall, it has stayed within the narrow range of 4.0-4.3% since 2002, even during the