Everand Logo

Welcome to Everand!

  • NZ Marketing

    Kiwi Hustle, GLOBAL MUSCLE

    Mar 13, 2020 4 minutes

    A lot of global agency brands disappeared in NZ in 2019, how have you managed to turn TBWA around?

    SHANE BRADNICK: 2019 was a year of significant change from a global network perspective in New Zealand. Ogilvy, Y&R, JWT and Assignment have all disappeared. TBWA however has gone from strength to strength.

    Locally, our success is built on the strength of our relationships with our clients, our people and in particular the energy of our senior leadership team. The partnership Catherine and I have running the business is key to this and we have a real alignment of values when it comes to how we operate,

    You’re reading a preview, subscribe to read more.

    More from NZ Marketing

    NZ Marketing4 min read
    The Secret To Becoming New Zealand’s Favourite Ad
    TRA is now in its fourth year of tracking New Zealand’s favourite ads. In that time, we’ve seen some campaigns come and go in the rankings, while others have consistently made it into the top 10. Recently, we announced the favourite ads of summer 202
    NZ Marketing5 min read
    2024: The Year For Transformation At Speed
    In 2024, Federation is an agency that’s leading transformation and defying downturn trends. One of New Zealand’s most wellestablished independent advertising agencies, it’s a company that’s built a reputation for continually zigging in a zagging indu
    NZ Marketing9 min read
    Keeping It Local
    There’s an indisputable trend towards New Zealand-owned creative agencies thriving, despite the dominance of global networks. Local agencies tend to be more agile and adaptable, allowing them to quickly respond to client needs and changing market tre

    Related Books & Audiobooks