2020 VISION
What is your focus for the year ahead?
CHIEF EXECUTIVE, COMMUNICATIONS COUNCIL
To state the blindingly obvious, the marketing communications industry is undergoing momentous change. Business models are changing in response to changing client needs and ways of working, the right to advertise is under threat in a number of categories, consumer habits are evolving rapidly and the media environment is in a state of flux with local media owners under increasing pressure to remain viable. So we have many priorities but here’s three of the areas we’ll be working on in the year ahead.
The first is telling the story of the value of brand building. The evidence is incontrovertible that organisations that take a long-term approach to building their brand, and invest accordingly, are more profitable than those that don’t. We believe this is a key message for every CEO and CFO in New Zealand.
The second is continuing to increase inclusion and diversity in our industry. This is a really big topic, so we’ve chosen to focus in two areas; how we encourage more young Maori and Pacifica to join the industry and pushing hard on gender equality. The industry has made significant progress in this second
