Bloomberg Businessweek


Simulated golf takes flight at home By Michael Croley
A Full Swing Golf simulator installation at home

IN a 900-square-foot man cave that he calls “the 19th Hole,” Eric Rosen has installed a wet bar, high-top tables, two rows of stadium seating, and a retro-looking popcorn maker. On Sundays before the novel coronavirus invaded the world, the 49-year-old venture capitalist invited friends over to his home in the Philadelphia suburb of Yardley to watch the Eagles play on a 16-foot-long, 9-foot-tall screen.

But the centerpiece of the space is a little square of artificial turf that looks like a putting green in front of the screen. His golf simulator, a custom model made by AboutGolf Global Inc. in Kirkland, Wash., also includes a Canon projector that delivers pictures in 4K resolution. Two cameras overhead capture data on Rosen’s every swing, measuring the ball speed, spin rate, and launch angle using a three-dimensional tracking system.

Bolstered by high-speed cameras such as these, simulators today can believably replicate the ball’s trajectory using advanced flight and terrain physics. And thanks to

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