Bloomberg Businessweek

A Bling-Sharing Economy

Cornelia Moore, a 31-year-old tech consultant, was always infatuated with antique jewelry but never thought she’d be able to wear expensive pieces herself. So in February, when her friend Sharon Novak introduced Beekman New York, a jewelry rental service, she eagerly volunteered to be a guinea pig.

For a cocktail party on the Upper East Side, a company stylist helped Moore find three baubles—an aquamarine, diamond, and platinum cocktail

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