Entrepreneur

How 5 Entrepreneurs Pivoted To Thrive During the Pandemic

Don't cling to your original concept. You might just find an even bigger opportunity
Source: svetikd | Getty Images
svetikd | Getty Images

Christina Stembel, founder, Farmgirl Flowers

Old idea: Carefully curated products

New idea: More options at lower cost

When the pandemic forced Christina Stembel to change her business, she was horrified. Then she was relieved. And now she has a stronger business as a result.

Stembel is the founder of , a San Francisco–based floral arrangements company. She started it in 2010, when she saw a way to stand out in a crowded market. The internet is full of floral companies, but most of them outsource fulfillment, surrendering control of the quality and design of their bouquets as a way to boost margins. Stembel did the opposite. Her arrangements had a point of view, she offered a small variety of them, and everything would

Вы читаете отрывок, зарегистрируйтесь, чтобы читать полное издание.

Другое от: Entrepreneur

Entrepreneur2 мин. чтения
Oversharing Will Be the New Sharing
IN TIMES OF CRISIS, experts often have the same advice: Be transparent. There’s good reason for that. “People see the news; they can read the writing on the wall,” says Ana Mendy, a partner with consulting firm McKinsey & Company. “Transparency is ho
Entrepreneur2 мин. чтения
Getting More from Less
“We used to spend thousands of dollars on social media advertising, but we’ve recently developed a brand ambassador program. We enlisted our loyal and enthusiastic customers to help spread the word about our company in exchange for discounts and swag
Entrepreneur2 мин. чтения
Tough Times Ahead? No Layoffs!
THE YEAR 2020 was rocky. Millions of people were laid off or furloughed. The pain may continue into the near-term future—but even once our lives stabilize, this won’t be the only time an economy stumbles. Companies will again face this choice: Elimin