The Atlantic

Even Facebook Is Pining for the Internet It Destroyed

The tech giant’s new oddball social-media app is a testament to its power.
Source: Shutterstock / The Atlantic

There’s a new app, and when isn’t there? This one is called E.gg, and it looks like a mix of Tumblr and GeoCities: The “About” page features a dancing-baby GIF, against a background of a starry night sky, with text in deliberately nauseating shades of highlighter yellow and green. It calls out the “raw and exploratory spirit” of the “Early Internet,” and reminisces about the days of “manically-blinking GIFs,” digital guest books, and wacky personal websites.

E.gg offers users the ability to create zine-y looking digital collages that it calls “canvases.” The team behind

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