Surfing Life

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In today’s dynamic world, the simplicity of making things easy for consumers is something that every industry searches for. Surfboards, however, are far from simple. Complex curves that sit between art and science, emotion—feeling. There is a balance between all the elements that go into a surfboard when designing and building one, and the surfer is one of these elements.

Over the past two-and-a-bit decades that I have been building surfboards, the technological advancements in CNC machining and the brands’ adoption of “board models” have led to one key metric—to gauge a board’s size suitability for a surfer: volume. This wasn’t a word discussed when I began learning the basics of

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