iPAD: REFINING THE WORLD’S MOST POPULAR TABLET

iPad has long been one of Apple’s most successful product categories, and following upgrades to the iPad Pro and iPad mini earlier in the year, Apple used its September Event to unveil the next-generation iPad and iPad Air, taking its tablet portfolio to even greater heights.

THE MOST POWERFUL iPAD AIR

The star of the show at this year’s Time Flies event was undoubtedly the all-new iPad Air, reimagined from the ground up to offer a stunning user experience on a larger 10.9-inch display, ideal for multitasking. Apple calls the new iPad its most “powerful, versatile, and colorful” yet, with Greg Joswiak, Apple’s senior vice president of Worldwide Marketing, praising the device’s “gorgeous new all-screen design, Liquid Retina display, Touch ID, and a massive boost in performance with A14 Bionic. “The new iPad Air brings customers powerful pro features at an even more affordable price” he said of the new iPad Air model during the keynote presentation. Bringing the Air model in line with