Business Today


Chairman and Managing Director T.S. Kalyanaraman’s grandfather moved about a century ago from Kumbakonam in Tamil Nadu to start textile shops in Thrissur, the cultural and economic capital of Central Kerala. In 1972, he inherited a textile shop and in 1993 thought of diversifying to jewellery. His customers, who came to Thrissur for weddings and festival shopping, gave him the idea of starting a jewellery shop in the same town. At that time, there were a few known shops in Thrissur such as Ayodhya, Chiriyankandathu and Fashion, but options were limited and orders placed based on sample show pieces were delivered only after a waiting period running into weeks. It prompted Kalyanaraman, known locally as ‘Swami’, to offer a new jewellery shopping experience — a plush and

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