Everand Logo

Welcome to Everand!

  • NZBusiness+Management

    ON A SCENT TO SUCCESS

    Oct 28, 2020 3 minutes
    BY EDITOR GLENN BAKER

    It was a shopping expedition more than five years ago that fanned the spark of a business idea in Michael Welten’s mind. The idea to create a luxury dog perfume made entirely from natural materials came to him while out shopping for a pet fragrance for Benson, his French bulldog.

    Pet fragrances are nothing new, they’ve been around for more than 20 years. But what Michael was horrified to discover on product labels was that they all contain a number of rather nasty chemicals.

    That simply wasn’t good enough for his Benson, who also turned

    You’re reading a preview, subscribe to read more.

    More from NZBusiness and Management

    NZBusiness and Management4 min readIntelligence (AI) & Semantics
    Made From Love And Persistence
    As Singapore-based parents, Debbie and husband Wes struggled to find health supplements for their three young girls Mikaela, Honor and Pippin that not only tasted good and had natural ingredients, but were also easy to take. “Anything that appeared ‘
    NZBusiness and Management2 min read
    Body Products Retailer Eyes Export Expansion
    High-profile entrepreneur Edna Swart is looking at significant overseas growth following a deal with Australia's sixth-largest retailer. The deal will see Swart's ed&i body products retail in selected Chemist Warehouse stores throughout New Zealand a
    NZBusiness and Management1 min read
    Call For Better Public Sector Performance
    A new report by The New Zealand Initiative documents the grounds for concern about the public sector's performance, calling for those in charge to step up to learn from betterperforming countries. The research note, titled Public Service Bloat – The

    Related Books & Audiobooks