The Godfather’s Michael Corleone once said “It’s not personal, it’s just business.” But is business ever not personal? And isn’t business best when it’s very personal?
When business gets personal we can all feel valued and recognised as people. We can feel confident bringing our whole selves to work.
We can innately understand the needs of consumers. We can support and connect with our co-workers. We can build brands that emotionally connect with consumers.
When business gets personal, we pour our hearts and souls into everything we do and know we’re making a difference.
The Making Business Personal Relay was born out of a desire to emphasise the importance
