Niine: Redefining norms for safe menstrual hygiene and being a game changer

Hit by a raging pandemic and the after-effects of the governmenten-forced lockdown, while many companies were scaling down their operations, laying-off employees and trimming salaries, Niine was doing just the opposite. It expanded its operations, recruited new people and annual increments continued like in any previous year.

For a company that is less than three years old in the female hygiene product space, it comes out as somebody that likes to punch above its weight. But the size doesn't matter here. Niine thinks on its feet, pulls no punches, and believes in executing its strategy without any distraction.

Niine prides itself in thinking like a leader and act like one. That was evident