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Now considered the poster child of China’s technology sector, Huawei has defied the odds in recent years amidst growing pressure from political leaders in the US and Europe. But just how did the company climb to the top, and overtake Samsung to become the world’s biggest smartphone brand? Let’s pull back the curtain and reveal the secrets behind its success.


Despite challenges from the coronavirus pandemic and growing competition from Apple and Xiaomi in China, new data from Canalys confirms that Huawei overtook Samsung as the world’s number one smartphone maker in the world in the second quarter of 2020. During the period of global lockdown, the Chinese technology giant shipped an eye-watering 54.8 million units compared to Samsung’s 54.2 million, with both brands now responsible for a 20% share of the global smartphone market. Analysts suggest China’s speedier recovery from the

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