Audiobook6 hours
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
Written by C. C. Chapman and Ann Hadley
Narrated by C. C. Chapman and Ann Hadley
Rating: 4.5 out of 5 stars
4.5/5
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About this audiobook
To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT.
Whether it's bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don't bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . . now more than ever, content rules!
Today, you have an unprecedented opportunity to create a treasury of free, easy-to-use, almost infinitely customizable content that tells the story of your product and your business, and positions you as an expert people will want to do business with.
Ann Handley and C.C. Chapman, business writers, speakers, and marketing thought leaders for clients such as The Coca-Cola Company, HBO, and Verizon FiOS, show you how to leverage all of today's tools to create content that truly speaks to your audience. They'll show you how to:
•Understand why you are generating content-getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy
•Explore ways to integrate searchable words into your content without sounding forced (or sounding like “Frankenspeak”)
•Write in a way that powerfully communicates your service, product, or message across various Web mediums
•Create a publishing schedule that allows you to create different kinds and types of content at once
Offering examples of businesses using content effectively across a wide range of industries and fascinating explanations of how you might approach your own content strategy, Content Rules is the essential field guide to creating your story, finding the right balance of humor and humanity in your content, and building a portfolio of value that will keep delivering for the long haul.
Whether it's bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don't bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . . now more than ever, content rules!
Today, you have an unprecedented opportunity to create a treasury of free, easy-to-use, almost infinitely customizable content that tells the story of your product and your business, and positions you as an expert people will want to do business with.
Ann Handley and C.C. Chapman, business writers, speakers, and marketing thought leaders for clients such as The Coca-Cola Company, HBO, and Verizon FiOS, show you how to leverage all of today's tools to create content that truly speaks to your audience. They'll show you how to:
•Understand why you are generating content-getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy
•Explore ways to integrate searchable words into your content without sounding forced (or sounding like “Frankenspeak”)
•Write in a way that powerfully communicates your service, product, or message across various Web mediums
•Create a publishing schedule that allows you to create different kinds and types of content at once
Offering examples of businesses using content effectively across a wide range of industries and fascinating explanations of how you might approach your own content strategy, Content Rules is the essential field guide to creating your story, finding the right balance of humor and humanity in your content, and building a portfolio of value that will keep delivering for the long haul.
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Reviews for Content Rules
Rating: 4.2976190785714286 out of 5 stars
4.5/5
42 ratings3 reviews
- Rating: 5 out of 5 stars5/5Bottom line, a superb book on content marketing. Lots of ideas, tons of tips and scads of checklists. In an industry that renders information obsolete in days and even hours, Content Rules, in my opinion, has great shelf life.
- Rating: 5 out of 5 stars5/5Book is very rich with advices I was looking for long time: gives specifically step-by-step guidance on how to adjust web content to a specific reader, goes into details (and differences) of writing white papers, ebooks, blog... and more.
- Rating: 5 out of 5 stars5/5Yes, content does rule, and thankfully, the content ruled in this book too.In our world of all things social, creating marketing messages that resonate in the "noise" is a challenge. In Content Rules, authors Ann Handley and C.C. Chapman (no strangers to great content) dissect the content creation process, using best practices from businesses of all sizes. There are a lot of great, practical examples throughout this book, and after finishing, I felt energized and ready to refocus my content.As I read this book, I stuffed post-it notes throughout, mostly in the first two sections. Here, I learned some practical "how-to" advice on creating editorial calendars and content for all stages of the sales funnel. I am glad I had the foresight to read with post-it notes so that I can review these sections over and over again.If your job is to create content for marketing, Content Rules is a must read.