Audiobook46 minutes
Marketing Warfare: How to Use Military Principles
Written by Jack Trout and Al Ries
Narrated by Jack Trout and Al Ries
Rating: 3.5 out of 5 stars
3.5/5
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About this audiobook
The details differ slightly, but the story in its telling is always the same: Ninety of so students sit nervously awaiting the start of their first marketing class. At the appointed time, not a moment more or less, a slight man with bushy eyebrows and an impressive mustache enters the room, slaps down his papers and fixes his audience with a piercing gaze before choosing one unfortunate soul: “Mr. Brown, Begin!” Startled, Mr. Brown launches into a halting rehash of the day’s assignment before he’s cut short with a fierce directive: “We’ve read the case. Tell us something new.” For the next eighty minutes Mr. Brown and his classmates are badgered, cajoled and dazzled as the man guides them to a different, deeper way of looking at the issues. Dazed, they stumble out of the classroom determined to prepare better for tomorrow’s class. Scared, even resentful in the early weeks (the man does not let up), the students come to appreciate the intensity and rapid fire humor of the teacher. Clearly, he cares. A lot. And by the end of the semester, something transformative has happened: they are better thinkers. The man, Ted Levitt, the place, Harvard Business School.
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Reviews for Marketing Warfare
Rating: 3.6666666166666664 out of 5 stars
3.5/5
36 ratings2 reviews
- Rating: 5 out of 5 stars5/5Marketing Advice from the pre-internet times seems to be outdated but there are definitely a few goldnuggets in this short audiobook.
- Rating: 5 out of 5 stars5/5it's classic by the pioneers, believe must for everyone in marketing