Audiobook (abridged)2 hours
Unleashing the Idea Virus
Written by Seth Godin
Narrated by Seth Godin
Rating: 4 out of 5 stars
4/5
()
About this audiobook
Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus.
In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfuly launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.
In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfuly launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.
Author
Seth Godin
Seth Godin is an entrepreneur, speaker, and the bestselling author of a number of business books, including E-Marketing—the first book ever published on how to do business online—as well as Permission Marketing, This is Marketing, The Practice, and The Song of Significance.
More audiobooks from Seth Godin
Purple Cow: Transform Your Business by Being Remarkable Rating: 5 out of 5 stars5/5Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas Rating: 5 out of 5 stars5/5Free Prize Inside!: The Next Big Marketing Idea Rating: 4 out of 5 stars4/5Poke the Box Rating: 4 out of 5 stars4/5The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable Rating: 4 out of 5 stars4/5We Are All Weird: The Myth of Mass and The End of Compliance Rating: 4 out of 5 stars4/5Meatball Sundae: Is Your Marketing Out of Sync? Rating: 4 out of 5 stars4/5Permission Marketing: Turning Strangers into Friends, and Friends into Customers Rating: 4 out of 5 stars4/5Survival is not Enough: Zooming, Evolution, and the Future of Your Company Rating: 4 out of 5 stars4/5
Related to Unleashing the Idea Virus
Related audiobooks
The Gorillas Want Bananas: The Lean Marketing Handbook for Small Expert Businesses Rating: 0 out of 5 stars0 ratingsThe Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand Rating: 3 out of 5 stars3/5Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers Rating: 4 out of 5 stars4/5Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business Rating: 3 out of 5 stars3/5Winfluence: Reframing Influencer Marketing to Ignite Your Brand Rating: 0 out of 5 stars0 ratingsWhat Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest Rating: 4 out of 5 stars4/5Youtility: Why Smart Marketing Is about Help Not Hype Rating: 4 out of 5 stars4/5Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters Rating: 0 out of 5 stars0 ratingsSmall Giants: Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition Rating: 4 out of 5 stars4/5Follow the Feeling: Brand Building in a Noisy World Rating: 5 out of 5 stars5/5No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich 3rd Rating: 5 out of 5 stars5/5Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative Rating: 4 out of 5 stars4/5Influence: 47 Forbidden Psychological Tactics You Can Use To Motivate, Influence and Persuade Your Prospect Rating: 4 out of 5 stars4/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers Rating: 4 out of 5 stars4/5Hello, My Name is Awesome: How to Create Brand Names That Stick Rating: 5 out of 5 stars5/5Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Rating: 5 out of 5 stars5/5Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands Rating: 5 out of 5 stars5/5Marketing: A Love Story: How to Matter to Your Customers Rating: 4 out of 5 stars4/5Traction: How Any Startup Can Achieve Explosive Customer Growth Rating: 5 out of 5 stars5/5Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress Rating: 5 out of 5 stars5/5R.E.D. Marketing: The Three Ingredients of Leading Brands Rating: 4 out of 5 stars4/5Get Scrappy: Smarter Digital Marketing for Businesses Big and Small Rating: 5 out of 5 stars5/5In search of the Obvious: The Antidote for Today's Marketing Mess Rating: 4 out of 5 stars4/5Social Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital Buyer Rating: 4 out of 5 stars4/5Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off Rating: 5 out of 5 stars5/5
Marketing For You
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Rating: 4 out of 5 stars4/5Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future Rating: 5 out of 5 stars5/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy As They Do Rating: 5 out of 5 stars5/5Traction: How Any Startup Can Achieve Explosive Customer Growth Rating: 5 out of 5 stars5/5Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Rating: 5 out of 5 stars5/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5Influence, New and Expanded: The Psychology of Persuasion Rating: 4 out of 5 stars4/5The Predictably Irrational Rating: 4 out of 5 stars4/5Easy Money: Cryptocurrency, Casino Capitalism, and the Golden Age of Fraud Rating: 4 out of 5 stars4/5How to Write a Book This Weekend, Even If You Flunked English Like I Did Rating: 4 out of 5 stars4/5Permission Marketing: Turning Strangers into Friends, and Friends into Customers Rating: 4 out of 5 stars4/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 5 out of 5 stars5/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5How Are You, Really?: Living Your Truth One Answer at a Time Rating: 5 out of 5 stars5/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5Yes!: 50 Scientifically Proven Ways to Be Persuasive Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature Rating: 4 out of 5 stars4/5Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Rating: 4 out of 5 stars4/5Pre-Suasion: Channeling Attention for Change Rating: 5 out of 5 stars5/5The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business Rating: 4 out of 5 stars4/5How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often Rating: 5 out of 5 stars5/5Contagious: Why Things Catch On Rating: 4 out of 5 stars4/5Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Rating: 5 out of 5 stars5/5Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Rating: 4 out of 5 stars4/5
Reviews for Unleashing the Idea Virus
Rating: 3.982394433802817 out of 5 stars
4/5
142 ratings9 reviews
- Rating: 5 out of 5 stars5/5Great book that draws on and expands relatively new techniques which combine psychoanalysis with social science to achieve persuasive success.
1 person found this helpful
- Rating: 5 out of 5 stars5/5A brilliant book. Seth is a creative thinker and a brilliant mind
- Rating: 5 out of 5 stars5/5Does NOT disappoint. Truly an amazing listen. Golden nuggets everywhere.
- Rating: 5 out of 5 stars5/5Wonderful and delightful strategies for the new era of marketing.
- Rating: 5 out of 5 stars5/5An amazing read I wish I read this sooner
- Rating: 4 out of 5 stars4/5All of those who read this book in order to find a formula or even a guideline are in for a disappointment. This is not a textbook, this is a book written to give one an idea. The book does not teach you how, or why, it opens up a whole new way of thinking and gives the reader new directions to embrace change, and follow new ideas in order to take the business in a new direction.This book has given me many things to think about, I view the marketing department in a whole new way, and as someone who has a say in the company, I even bring out new ideas which break the mold and take the company into a new direction.This book has given me the tools to come up with those ideas.
1 person found this helpful
- Rating: 3 out of 5 stars3/5Maybe the dated internet boom references caused problems for me, but I wasn't impressed with this book. Maybe the whole virus/sneezing metaphor was just too weird for me.
- Rating: 4 out of 5 stars4/5Great from a Viral Marketing standpoint. Godin's advice is always simple and easy to understand for me. I take golden nuggets from all of his books. I recommend
- Rating: 4 out of 5 stars4/5The "multi-level marketing" (a/k/a Pyramid scheme) aspect of an Ideavirus makes me skeptical of the other ideas in this book.With that said, I can't find anything immediately wrong or unworkable with his other ideas.In addition, I was hoping that a combination of 'Survival Is Not Enough' + 'The Tipping Point' would be awesome. This book is only better than average.