• audiobook

From the Publisher

Business leaders need bold strategies to stay relevant and win. Traditional approaches to strategic planning based on safe, low-risk methods that produce predictable results do not equip businesses with the tools necessary for creating lasting impact. Companies must be willing to open themselves up to approaching strategy from a creative perspective. To create several systematic methodologies for creative problem solving in the development and execution of corporate strategy, Dr. Bernd H. Schmitt utilizes research in psychology and marketing and his experiences in music, fashion, telecom, financial services, and travel . He reveals how to bring bold thinking into your business by sourcing big ideas and executing them creatively.



Based on Schmitt's award-winning "Corporate Creativity" course at Columbia Business School's Executive MBS program, Big Think Strategy fulfills the need for a model of the creative strategic process that positions the firm uniquely for success.
Published: Gildan Audio on
ISBN: 9781469055169
Unabridged
Listen on Scribd mobile: iPhone, iPad and Android.
Availability for Big Think Strategy by Sean Pratt and Bernd H. Schmitt
With a 30 day free trial you can listen to one free audiobook per month

    Related Articles

    Inc.
    2 min read
    Leadership & Mentoring

    Tech is Disrupting HR But the Human Element Remains Critical

    Technology is disrupting human resources (HR), and, in most cases, for the better. In a recent report on HR technology, Josh Bersin, principal and founder of Bersin by Deloitte, predicts the HR technology industry “is on the precipice of a total reinvention.” The pace of change has been accelerating since 2010, when the market began “steadily racing to the cloud.” Advances in HR technology are keeping pace with—and in some cases driving changes in the strategic concerns of growing businesses. Emphasis has shifted from talent management through integrated processes and systems, to people manag
    Fortune
    3 min read

    The Fight for the Future of Business

    IN AN INTERVIEW this summer, Microsoft CEO Satya Nadella was asked whether he thought companies creating technology had a responsibility to consider the effects of that technology on social equity. The late Milton Friedman had a ready answer. “The social responsibility of business,” the economist often said, “is to increase its profits.” Period. But Nadella took a different approach: “I think we don’t have a long-term business if we don’t address the inequities.” As I’ve argued before in this space, capitalism is under attack. Having won the great ideological struggle of the 20th century, i
    Fast Company
    3 min read
    Fashion & Beauty

    Shades Of The Future

    Sibling entrepreneurs Laura and John Nelson launched ColourPop with a simple idea: makeup that would be native to Instagram, not drugstore shelves. It was 2014, and the duo—both working as executives at Spatz Laboratories, their father’s beauty industry supply company—saw Instagram and YouTube personalities posting makeup tutorials that were attracting huge audiences. The Nelsons also noted an uptick in overall cosmetics spending, which they attributed to excitement over those how-to videos and online product endorsements. Taking advantage of Spatz’s high-volume manufacturing infrastructure,