From the Publisher

Do you have the eyes, the ears, and the hands to be a Nanovator? You're about to find out. In India, entire families-too poor to afford a car-crowd onto a single motor scooter every day to brave the tangled traffic lurching through the streets. One evening Tata Motor's venerable chairman Ratan Tata witnessed something on those rain-soaked streets that both horrified him and birthed a dream: an overloaded scooter lost traction in a busy intersection and sent several members of the family tumbling across the pavement. In that moment Nanovation took root in Tata's imagination. The very idea was supposed to be impossible. A safe and appealing family car for the price of a motor scooter? The experts dismissed it. But Ratan Tata was undeterred. When budget constraints, design restrictions, the rising costs of materials, and political agitation threatened to derail the project, Team Nano pressed on. This is the story of how, in the face of insurmountable odds, Tata Motors created one of the greatest innovations in the auto industry since the Model-T. Nanovation has disrupted an entire industry and changed the game for India forever. Imagine what it can do for your business. Is your company changing the way society functions? What's your Nanovative idea? It's time get moving!

Published: Oasis Audio on
ISBN: 9781598599374
Unabridged
Listen on Scribd mobile: iPhone, iPad and Android.
Availability for Nanovation by Jackie Freiberg, Dain Dunston, and Dean Gal...
With a 30 day free trial you can listen to one free audiobook per month

    Related Articles

    Bloomberg Businessweek
    3 min read

    The Prenup That Didn’t Stick

    Bruce Einhorn, Iain Marlow, and Grace Huang It seemed like the perfect marriage: the dominant mobile operator in Japan and the premier conglomerate in India operating a cellular service in one of the world’s hottest markets. In 2009, NTT Docomo and the holding company of Tata Group formed Tata Teleservices, with the Japanese company paying 260 billion yen ($2.5 billion) for 26.5 percent of the carrier. Docomo arranged a prenup providing the option of selling its shares back to Tata for at least half the purchase price, in case things didn’t work out. As it turned out, the business struggled
    Entrepreneur
    1 min read

    5 Tips for Your First Fleet-Vehicle Purchase

    1. Don't skimp on payload or towing capacity when choosing a vehicle. As your business grows, you can quickly overload a truck with workers, gear and materials, according to Business Fleet's Chris Brown. This wears out the truck faster or, worse, makes it dangerous to drive. 2. Bid out the job. Send out a proposal to multiple fleet managers outlining the exact model you want, trade-in vehicle you might offer and terms you're looking for, suggests broker Isaac Bouchard. 3. Bouchard recommends asking the fleet manager, "How much of ‘holdback' can I have?" He notes, "This is the amount of profit
    Newsweek
    2 min read

    Spider-Man-Style Police Web Snares Fleeing Cars

    High-speed police pursuits are a newscast staple because the footage is so dramatic—but also because something often goes awry. Annual estimates of the damage due to police chases range from 8,000 to 55,000 injuries, and 350 to 2,500 deaths. More than a third of those killed are bystanders or passengers. Police have so far made little progress circumventing such pursuits. But now Leonard Stock, a 50-year-old roofer from Peoria, Arizona, has devised a relatively low-tech solution in his garage that he believes can save lives. At the press of a button, the Grappler Police Bumper drops from the f