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    Duct Tape Selling: Think Like a Marketer - Sell Like a Superstar
    Duct Tape Selling: Think Like a Marketer - Sell Like a Superstar
    Duct Tape Selling: Think Like a Marketer - Sell Like a Superstar
    Audiobook7 hours

    Duct Tape Selling: Think Like a Marketer - Sell Like a Superstar

    Written by John Jantsch

    Narrated by John Jantsch

    4.5/5

    ()

    About this audiobook

    Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to bestselling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head.

    It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.

    In Duct Tape Selling, Jantsch shows how to tackle a changing sales environment, whether you're an individual or charged with leading a sales team. You will learn to think like a marketer as you:
    Create an expert platform
    Become an authority in your field
    Mine networks to create critical relationships within your company and among your clients
    Build and utilize your Sales Hourglass
    Finish the sale and stay connected
    Make referrals an automatic part of your process
    As Jantsch writes: “Most people already know that the days of knocking on doors and hard-selling are over. But as I travel around the world speaking to groups of business owners, marketers, and sales professionals, the number one question I'm asked is, ‘What do we do now?'

    “I've written this book specifically to answer that question. At the heart of it, marketing and sales have become activities that no longer simply support each other so much as feed off of each other's activity. Sales professionals must think and act like marketers in order to completely reframe their role in the mind of the customer.”
    LanguageEnglish
    PublisherAscent Audio
    Release dateSep 9, 2014
    ISBN9781469059518
    Duct Tape Selling: Think Like a Marketer - Sell Like a Superstar
    Author

    John Jantsch

    John Jantsch is the creator of the Duct Tape Marketing System. For more than twenty years he has coached and consulted small business owners and independent professionals in simple and low-cost methods for growing and promoting their businesses. His blog, Duct Tape Marketing, was recognized by Forbes magazine as the best blog on small business and marketing.

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    • 4/5
      Lots of information. Lots of references on social media practices. There are quite a few sites I was unfamiliar with which is great. I haven't seen anyone find a good alternative to overused sites such as Facebook and Twitter. Both sites are inundated by marketers looking to create content with only a small percentage really providing great content which is turning away many users from paying attention to any marketing content. So despite this book giving great advice on how to manage these sites it would be nice to find someone who has leveraged social media but managed to stay relevant using other valuable methods.