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    Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two
    Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two
    Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two
    Audiobook7 hours

    Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two

    Written by Jim Koch

    Narrated by Jim Koch

    4.5/5

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    About this audiobook

    NATIONAL BESTSELLER and named a 2016 Best Book of the Year by Inc., Business Insider, Forbes, and Amazon

    Founder of The Boston Beer Company, brewer of Samuel Adams Boston Lager, and a key catalyst of the American craft beer revolution, Jim Koch offers his unique perspective when it comes to business, beer, and turning your passion into a successful company or career.

    In 1984, it looked like an unwinnable David and Goliath struggle: one guy against the mammoth American beer industry. When others scoffed at Jim Koch’s plan to leave his consulting job and start a brewery that would challenge American palates, he chose a nineteenth-century family recipe and launched Samuel Adams. Now one of America’s leading craft breweries, Samuel Adams has redefined the way Americans think about beer and helped spur a craft beer revolution.

    In Quench Your Own Thirst, Koch offers unprecedented insights into the whirlwind ride from scrappy start-up to thriving public company. His innovative business model and refreshingly frank stories offer counterintuitive lessons that you can apply to business and to life.

    Koch covers everything from finding your own Yoda to his theory on how a piece of string can teach you the most important lesson you’ll ever learn about business. He also has surprising advice on sales, marketing, hiring, and company culture. Koch’s anecdotes, quirky musings, and bits of wisdom go far beyond brewing. A fun, engaging guide for building a career or launching a successful business based on your passions, Quench Your Own Thirst is the key to the ultimate dream: being successful while doing what you love.

    LanguageEnglish
    PublisherMacmillan Audio
    Release dateApr 12, 2016
    ISBN9781427268198
    Author

    Jim Koch

    Jim Koch is the founder of The Boston Beer Company and brewer of Samuel Adams. He founded the company in 1984 using his great-great-grandfather’s recipe and set to the task of revolutionizing American beer. Samuel Adams Boston Lager has been an important catalyst in the American craft beer revolution for more than thirty years, bringing full-flavored, award-winning beer to the American beer landscape. The Boston Beer Company has become one of the leading American craft breweries and now accounts for just over 1 percent of the U.S. beer market. Jim and his family reside in Newton, Massachusetts, home of the Fig Newton.

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    Reviews for Quench Your Own Thirst

    4.5/5

    23 ratings2 reviews

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    • 5/5
      Insight, reflection, growth, and even touching tales. This book is very helpful to say it is ok to reach your dreams. Dreams change but we adapt.
    • 5/5
      Entertaining informative and fantastic story of Samuel Adams , Jim Koch and the Boston Beer Company