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Pre-Suasion: Channeling Attention for Change

Pre-Suasion: Channeling Attention for Change

Написано Robert Cialdini

Озвучено John Bedford Lloyd


Pre-Suasion: Channeling Attention for Change

Написано Robert Cialdini

Озвучено John Bedford Lloyd

оценки:
4.5/5 (178 оценки)
Длина:
9 hours
Издатель:
Издано:
Sep 6, 2016
ISBN:
9781508223207
Формат:
Аудиокнига

Описание

The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself, but in the key moment before that message is delivered.

What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This "privileged moment for change" prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change "minds" a pre-suader must also change "states of mind."

His first solo work in over thirty years, Cialdini's Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener's attitudes, beliefs, or experiences isn't necessary, says Cialdini-all that's required is for a communicator to redirect the audience's focus of attention before a relevant action.

From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, "Yes."
Издатель:
Издано:
Sep 6, 2016
ISBN:
9781508223207
Формат:
Аудиокнига

Об авторе

Robert Cialdini is recognized worldwide for his inspired field research on the psychology of influence. He is a New York Times bestselling author. His books, including Influence, have sold more than three million copies in thirty-three languages. Dr. Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University and the president and CEO of Influence at Work, an international company that provides keynotes and influence training on how to use the lessons in Dr. Cialdini’s books ethically and effectively.


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4.6
178 оценки / 9 Обзоры
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Отзывы читателей

  • (5/5)
    Phenomenal book for strategic communications with potential clients and other people.
  • (5/5)
    Fantastic book. Illuminating and well conveyed to say the least.
  • (5/5)
    Mad good I really enjoyed this it helps a lot
  • (3/5)

    1 person found this helpful

    I found that the previous book of Cialdini, Influence was easier to follow its ideas and concepts. I would recommend that book over this new one.

    1 person found this helpful

  • (5/5)

    1 person found this helpful

    Absolutely revolutionary insights! I will be going through it again!

    1 person found this helpful

  • (5/5)

    1 person found this helpful

    He never fails to disappoint. I was hoping and waiting hoping he would produce another book. I don't want to give away the content but the most impactful lesson for me was: If-when-then.

    1 person found this helpful

  • (5/5)

    1 person found this helpful

    Awesome .

    1 person found this helpful

  • (5/5)
    Why is this book not available in the UK? Can be something done about it? I mean, i read what i want to read pr listen to. It s not working with a vpn either
  • (3/5)

    1 person found this helpful

    Honestly the stories the book has are interesting, but the language used is just redundant, too proffesory, not straight forward and though interesting, it's not the kind of thing you feel compelled to listen non stop

    1 person found this helpful