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American Icon: Alan Mulally and the Fight to Save Ford Motor Company

American Icon: Alan Mulally and the Fight to Save Ford Motor Company

Написано Bryce G. Hoffman

Озвучено Pete Larkin


American Icon: Alan Mulally and the Fight to Save Ford Motor Company

Написано Bryce G. Hoffman

Озвучено Pete Larkin

оценки:
4.5/5 (20 оценки)
Длина:
14 часов
Издатель:
Издано:
Jun 4, 2012
ISBN:
9781452678139
Формат:
Аудиокнига

Описание

At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys-functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family-America's last great industrial dynasty-could hold on to their company.

Mulally and his team pulled off one of the great-est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world.

American Icon is the compelling, behind-the-scenes account of that epic turnaround. On the verge of collapse, Ford went outside the auto industry and recruited Mulally-the man who had already saved Boeing from the deathblow of 9/11-to lead a sweeping restructuring of a company that had been unable to overcome decades of mismanage-ment and denial. Mulally applied the principles he developed at Boeing to streamline Ford's inefficient operations, force its fractious executives to work together as a team, and spark a product renaissance in Dearborn. He also convinced the United Auto Workers to join his fight for the soul of American manufacturing.

Bryce Hoffman reveals the untold story of the covert meetings with UAW leaders that led to a game-changing contract, Bill Ford's battle to hold the Ford family together when many were ready to cash in their stock and write off the company, and the secret alliance with Toyota and Honda that helped prop up the Amer-ican automotive supply base.

In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet-ings to drive change and force Ford to deal with the painful realities of the American auto industry.

Hoffman was granted unprecedented access to Ford's top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.
Издатель:
Издано:
Jun 4, 2012
ISBN:
9781452678139
Формат:
Аудиокнига

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4.7
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Отзывы читателей

  • (5/5)
    American Icon provides a recap of the history of Ford Motor Company before focusing on the company's recent history including it's near bankruptcy, the decision to bring Alan Mullally in as CEO, and the decisive steps that were taken, betting everything on a final plan to pull the company back from the brink, re-structuring the company, introduce new lines of products, and working to change consumer perception of one of America's oldest automotive companies.
  • (4/5)
    wonderful story. well written. i like the journalistic style. Lots of details but in this case they are interesting. well worth a detour.
  • (5/5)
    A captivating recounting of the turn around of Ford Motor Company. Fascinating read.
    Team work, honesty, and facing the facts ate the keys to a successful business.
  • (3/5)
    The return of Ford Motors to national prominence and relative health. The most interesting thing to me here is how workers/unions appear as burdens to be shed. That left the hagiographic account of Ford’s CEO with a little of the flavor of “the operation was a success, but the patient died.” It was also funny to read how Ford negotiated its way out of a lot of its retiree health care promises, then Ford executives got huffy that the other big two carmakers were getting federal money they wouldn’t have to pay back—they saw the promises they broke as completely justified, but others were egregious ne’er-do-wells.