Audiobook9 hours
The Brain Sell: When Science Meets Shopping; How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
Written by Dr. David Lewis
Narrated by Steven Menasche
Rating: 4 out of 5 stars
4/5
()
About this audiobook
Science has made the leap from the lab to come to a store near you-and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume.
From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the 'persuasion industry' to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more-often without us consciously realizing it.
A revelatory inside story, The Brain Sell is a tale of engineered behaviors and 'atmospherics'; of subliminal messaging; and of TVs that sometimes watch us while we're watching them.
During his journey, Lewis explores fascinating questions such as:
Why should a particular font used to describe soup make it taste better?
Why do some retailers actively encourage shoppers to haggle?
How do the tools and techniques of 'the brain sell' influence shopper behavior, and what can you-as a retailer or marketer-learn from them?
Informed, illuminating, stimulating: you cannot afford to miss The Brain Sell.
From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the 'persuasion industry' to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more-often without us consciously realizing it.
A revelatory inside story, The Brain Sell is a tale of engineered behaviors and 'atmospherics'; of subliminal messaging; and of TVs that sometimes watch us while we're watching them.
During his journey, Lewis explores fascinating questions such as:
Why should a particular font used to describe soup make it taste better?
Why do some retailers actively encourage shoppers to haggle?
How do the tools and techniques of 'the brain sell' influence shopper behavior, and what can you-as a retailer or marketer-learn from them?
Informed, illuminating, stimulating: you cannot afford to miss The Brain Sell.
Related to The Brain Sell
Related audiobooks
The Buying Brain: Secrets for Selling to the Subconscious Mind Rating: 4 out of 5 stars4/5Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing Rating: 5 out of 5 stars5/5Decoding the New Consumer Mind: How and Why We Shop and Buy Rating: 4 out of 5 stars4/5Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain Rating: 5 out of 5 stars5/5Neuromarketing Fundamentals Rating: 4 out of 5 stars4/5Follow the Feeling: Brand Building in a Noisy World Rating: 5 out of 5 stars5/5The Psychology of Advertising: 3rd Edition Rating: 0 out of 5 stars0 ratings7 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence Anyone Rating: 5 out of 5 stars5/5The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning Rating: 4 out of 5 stars4/5Decoded: The Science Behind Why We Buy (2nd Edition) Rating: 5 out of 5 stars5/5Yes!: 50 Scientifically Proven Ways to Be Persuasive Rating: 4 out of 5 stars4/5Trust-Based Selling Rating: 5 out of 5 stars5/5Influence: 47 Forbidden Psychological Tactics You Can Use To Motivate, Influence and Persuade Your Prospect Rating: 4 out of 5 stars4/5Socialized!: How the Most Successful Businesses Harness the Power of Social Rating: 4 out of 5 stars4/5Paid Attention: Innovative Advertising for a Digital World Rating: 3 out of 5 stars3/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5Captivology: The Science of Capturing People's Attention Rating: 4 out of 5 stars4/5Marketing: A Love Story: How to Matter to Your Customers Rating: 4 out of 5 stars4/5Marketing in the Participation Age: A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage Rating: 0 out of 5 stars0 ratingsPersuasion IQ: The 10 Skills You Need to Get Exactly What You Want Rating: 4 out of 5 stars4/5Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands Rating: 5 out of 5 stars5/5Brand Relevance: Making Competitors Irrelevant Rating: 5 out of 5 stars5/5Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters Rating: 0 out of 5 stars0 ratingsWhat Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest Rating: 4 out of 5 stars4/5Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative Rating: 4 out of 5 stars4/5
Psychology For You
What Happened to You?: Conversations on Trauma, Resilience, and Healing Rating: 5 out of 5 stars5/5How to Keep House While Drowning: A Gentle Approach to Cleaning and Organizing Rating: 5 out of 5 stars5/5Writing into the Wound: Understanding trauma, truth, and language Rating: 4 out of 5 stars4/5Why We Sleep: Unlocking the Power of Sleep and Dreams Rating: 5 out of 5 stars5/5How To Win Friends And Influence People Rating: 4 out of 5 stars4/5The 48 Laws of Power Rating: 5 out of 5 stars5/5You’re Not the Only One F*cking Up: Breaking the Endless Cycle of Dating Mistakes Rating: 4 out of 5 stars4/5Radical Acceptance: Embracing Your Life with the Heart of a Buddha Rating: 4 out of 5 stars4/5It Starts with Self-Compassion: A Practical Road Map Rating: 4 out of 5 stars4/5The Art of Seduction: An Indispensible Primer on the Ultimate Form of Power Rating: 5 out of 5 stars5/5The Untethered Soul: The Journey Beyond Yourself Rating: 5 out of 5 stars5/5Complex PTSD: From Surviving to Thriving Rating: 5 out of 5 stars5/5Do Hard Things: Why We Get Resilience Wrong and the Surprising Science of Real Toughness Rating: 4 out of 5 stars4/5Games People Play: The Basic Handbook of Transactional Analysis Rating: 4 out of 5 stars4/5Good Inside: A Guide to Becoming the Parent You Want to Be Rating: 5 out of 5 stars5/5Divergent Mind: Thriving in a World That Wasn’t Designed For You Rating: 4 out of 5 stars4/5Memory Craft: Improve Your Memory with the Most Powerful Methods in History Rating: 4 out of 5 stars4/5Land of Delusion: Out on the edge with the crackpots and conspiracy-mongers remaking our shared reality Rating: 4 out of 5 stars4/5How to Do the Work: Recognize Your Patterns, Heal from Your Past, and Create Your Self Rating: 4 out of 5 stars4/5How to Win Friends and Influence People: Updated For the Next Generation of Leaders Rating: 5 out of 5 stars5/5Man's Search for Ultimate Meaning Rating: 4 out of 5 stars4/5Banish Your Inner Critic: Silence the Voice of Self-Doubt to Unleash Your Creativity and Do Your Best Work Rating: 5 out of 5 stars5/5Why Marriages Succeed or Fail: And How You Can Make Yours Last Rating: 4 out of 5 stars4/5The Road Less Traveled: A New Psychology of Love, Traditional Values, and Spritual Growth Rating: 5 out of 5 stars5/5
Reviews for The Brain Sell
Rating: 4 out of 5 stars
4/5
5 ratings0 reviews