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The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
Аудиокнига9 часов

The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

Написано Dan Olsen

Озвучено Walter Dixon

Рейтинг: 4.5 из 5 звезд

4.5/5

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Об этой аудиокниге

The missing manual on how to apply Lean Startup to build products that customers love

The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.

The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing.

If you are interested in Lean Startup principles and want to apply them to develop winning products, this audiobook is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:
  • Determine your target customers
  • Identify underserved customer needs
  • Create a winning product strategy
  • Decide on your Minimum Viable Product (MVP)
  • Design your MVP prototype
  • Test your MVP with customers
  • Iterate rapidly to achieve product-market fit
This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia.

Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, resource.
ЯзыкEnglish
ИздательAscent Audio
Дата выпуска1 июн. 2016 г.
ISBN9781469034324

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Отзывы о The Lean Product Playbook

Рейтинг: 4.492537313432836 из 5 звезд
4.5/5

67 оценок8 отзывов

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  • Рейтинг: 5 из 5 звезд
    5/5
    Very good. Well organized. Highly recommended . . . .
  • Рейтинг: 5 из 5 звезд
    5/5
    One of the best books to read and listen to if you wish to learn true path for startup agility
  • Рейтинг: 5 из 5 звезд
    5/5
    Good book with example to follow. I enjoy listening to the audiobook.
  • Рейтинг: 5 из 5 звезд
    5/5
    A must read for Product Managers who want to build awesome products
  • Рейтинг: 4 из 5 звезд
    4/5
    A great overview, but the amount of time dedicated to listing tools and the light touch overview of visual design concepts seemed irrelevant.
  • Рейтинг: 5 из 5 звезд
    5/5
    Although like many of us, I thought I knew product development well but I was totally surprised instead.
    Could be slightly shorter for my likes, examples are worth it. Ta

    1 человек считает это полезным

  • Рейтинг: 5 из 5 звезд
    5/5
    This book offers some very insightful and practical information to enable Product Managers and other Product people make the best decisions.

    Also a great read for all kinds of Entrepreneurs looking to create great solutions for their customers.

    Thanks, Dan Olsen

    1 человек считает это полезным

  • Рейтинг: 4 из 5 звезд
    4/5
    Great book, but I suggest reading it as it contains lots of formulas.

    1 человек считает это полезным