Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible
Written by Gregory V. Diehl
Narrated by Gregory V. Diehl
4.5/5
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About this audiobook
Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing—brand identity. Does yours stand out from the crowd?
With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company.
Whether you lead a growing company, or are just starting out, Brand Identity Breakthrough will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling more—and at higher prices—giving the customers exactly what they want and sending your profits through the roof.
In Brand Identity Breakthrough, you will learn…
•How to incorporate a unique selling proposition into your branding
•The best methods for selling products to customers as a small business
•How to use business storytelling to sell products in both physical and online marketplaces
Table of Contents
Section I: Why Identity Matters
Chapter 1: Can You Tell a Good Story? (The Importance of Business Storytelling)
Chapter 2: When Good Ideas Fail
Chapter 3: Why Entrepreneurs Fail to See Their Own Value
Chapter 4: Why Others Fail to See Your Value
Section II: Creating Your Brand Identity
Gregory V. Diehl
Gregory V. Diehl understands the transformative power of the right book in the right hands. He writes with the hopes that his work will make its way to those who need it: deep thinkers unsatisfied with ordinary approaches to important subjects. His work often deconstructs and challenges cultural narratives that keep people from establishing and embodying who they really are. When he's not writing, Gregory offers alternative education and mentorship informed by his wealth of diverse cultural experience across the globe. Residing now in a scenic village in Armenia, amidst a backdrop of books and felines, Gregory's preferred pastime is silent contemplation.
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Reviews for Brand Identity Breakthrough
48 ratings6 reviews
- Rating: 5 out of 5 stars5/5Good and interesting book. I am going to read it again some day.
1 person found this helpful
- Rating: 5 out of 5 stars5/5The best on communication and self discovery !great entrepreneurial mentor
1 person found this helpful
- Rating: 2 out of 5 stars2/5Boring and not much insight provided. I couldn't agree more with the author when he says at the beginning most of what's in the book is common sense. Got up to page 62 before deciding there's probably better branding books out there
- Rating: 1 out of 5 stars1/5There are so many and better books on branding to read instead. Did not learn a thing with this one.
- Rating: 5 out of 5 stars5/5I love how simple and easy it is to take what he says and apply it directly to whatever business you have it are creating!
- Rating: 5 out of 5 stars5/5Anyone wanting to go into internet marking, affiliate marketing, and of course starting their own business will find this book a lifesaver. I have both the audio book now to listen to, and can read along on my other device. So many ideas came to me listening to this yesterday and this morning. It is a 6 hour listen so not bad. I started listening to this book around noon yesterday, done by 1000 hours today. Now I will have to sit down, dedicate some time, get a note pad, put on the ear buds and listen again while I read along and take notes on ideas that come up and terms I need to understand and make into my every day language.
Great work Gregory, this will not be our last encounter. :)
Super David Scott