Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    No B.S. Guide to Brand-Building by Direct Response: The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
    No B.S. Guide to Brand-Building by Direct Response: The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
    No B.S. Guide to Brand-Building by Direct Response: The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
    Audiobook6 hours

    No B.S. Guide to Brand-Building by Direct Response: The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It

    Written by Dan S Kennedy, Forrest Walden and Jim Cavale

    Narrated by Stephen R. Thorne

    4.5/5

    ()

    Switch to ebook

    About this audiobook

    Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make-first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them.

    Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the cofounders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of twenty-one retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment. Mastering Kennedy's branding truths and utilizing proven direct-response advertising and marketing methods, entrepreneurs create their own brand tribe-customers who believe in, buy, and promote their brand.

    Truths and tactics are illustrated with case studies, examples and insights from other well-known brands.
    LanguageEnglish
    PublisherAscent Audio
    Release dateOct 30, 2018
    ISBN9781469068220
    Author

    Dan S Kennedy

    Dan S. Kennedy is the provocative, truth-telling author of thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant, and coach to hundreds of private entrepreneurial clients; and he influences well over one million independent business owners annually through his newsletters, tele-coaching programs, local Chapters, and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions. Dan lives in Ohio and in northern Virginia, with his wife, Carla, and their Million Dollar Dog. For more information check out his blog at DanKennedy.com/Blog.

    More audiobooks from Dan S Kennedy

    Related to No B.S. Guide to Brand-Building by Direct Response

    Related audiobooks

    Small Business & Entrepreneurs For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Top Tips For B2B Video Marketing

      Oct 14, 2018

      For too long, video marketing has belonged to the realm of B2C. No more. Video has undoubtedly become the most compelling way marketers can humanise their storytelling and amp up their emotional engagement with their audiences. B2B marketers have tra

      3 min read

    • Article

      The Best Marketers Are Farmers, Not Hunters: Marketing In A Globalised World And How It’s Changing

      Sep 23, 2019

      For many years, marketers identified themselves as advertisers, responsible for promoting the company – broadcasting a message and convincing people to buy their brand. While advertising is still an important part of marketing, the playing field has

      8 min read

    • Article

      Playing The ‘Don't Run Out Of Money’ Game

      Jul 18, 2023

      Let's start with a thought experiment. Picture this: I've just handed you $100,000. Not in a suitcase. I just stood in front of you and physically handed you brick after brick of one-hundred-dollar notes, banded together. Cold hard cash. Stop thinkin

      2 min read

    • Article

      How to Start a Business with Zero Dollars: CEO Donnie P Knows

      Jun 25, 2022

      Entrepreneur Donnie P (www.donniepbooks.com) has over twenty years of experience taking ideas and turning them into a successful business ventures. He literally wrote the book on helping cash-strapped entrepreneurs start successful businesses with Ho

      3 min read

    • Article

      Building Pan-african Brands

      Sep 1, 2016

      Building Pan-african Brands
      7 min read

    • Article

      Brand with A Porpoise

      Sep 22, 2017

      Brand with A Porpoise
      5 min read

    • Article

      Risk-taker Or Revolutionist?

      Oct 14, 2018

      Embarking on risks with your marketing does not always guarantee a positive result. Despite Muhammad Ali’s suggestion that, “he who is not courageous enough to take risks will accomplish nothing in life”, the fact remains that for every marketing vid

      2 min read

    • Article

      CREATIVITY: It's Logical Really

      Aug 28, 2019

      CREATIVITY: It's Logical Really
      3 min read

    • Article

      Do I Need a Personal Brand?

      May 2, 2023

      HAVE A PROBLEM WE CAN SOLVE FOR YOU? TELL US AT HELPME@ENTREPRENEUR.COM Q Every founder seems to have a personal brand, but it doesn’t appeal to me. Do I really need to do this? —ELOISE, SAN DIEGO BEFORE I ANSWER your question, consider the following

      2 min read

    • Article

      Stand Out In A Sea Of Agents

      Mar 31, 2020

      Stand Out In A Sea Of Agents
      3 min read

    • Article

      The First 90 Days

      Feb 1, 2018

      The First 90 Days
      14 min read

    • Article

      LIVE THE LIFE You WANT!

      Sep 10, 2023

      LIVE THE LIFE You WANT!
      6 min read

    • Article

      LIVE THE LIFE You WANT!

      Sep 10, 2023

      LIVE THE LIFE You WANT!
      6 min read

    Related categories

    Reviews for No B.S. Guide to Brand-Building by Direct Response

    4.5/5

    17 ratings2 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

    • 2/5
      Some good points hard to listen to and loads of marketing of other Dan Kennedy products and his friends. Also, not written by Dan Kennedy.
    • 5/5
      I wish I would have had this book years ago, oh the mistakes I made. A no nonsense, put your ego aside and build your brand from the customer up program. Mr. Kennedy teaches that you should focus on the 'right now' customers not the somedays ones. Get the foundation let it speak for itself, that is the rock solid way to build a brand that lasts. We all want to see our pretty logo posted all over, to have people recognize us by our brand, but that needs to be earned not bought to last. Referrals will keep you moving forward. There are simple workable steps included.