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    Myths of Branding: A Brand is Just a Logo, and Other Popular Misconceptions
    Unavailable
    Myths of Branding: A Brand is Just a Logo, and Other Popular Misconceptions
    Unavailable
    Myths of Branding: A Brand is Just a Logo, and Other Popular Misconceptions
    Audiobook7 hours

    Myths of Branding: A Brand is Just a Logo, and Other Popular Misconceptions

    Written by Simon Bailey and Andy Milligan

    Narrated by Richard Lydon

    ()

    Currently unavailable

    Currently unavailable

    About this audiobook

    A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant...

    Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity - these myths are all surprisingly entrenched, yet could not be further from the truth.

    Myths of Branding takes the most up-to-date research and evidence to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.

    LanguageEnglish
    PublisherKogan Page Audio
    Release dateFeb 4, 2019
    ISBN9780749498351
    Unavailable
    Myths of Branding: A Brand is Just a Logo, and Other Popular Misconceptions

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