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    The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
    The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
    The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
    Audiobook4 hours

    The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value

    Written by Peter Fader and Sarah Toms

    Narrated by Steve Menasche

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    About this audiobook

    How did global gaming company Electronic Arts go from being named "Worst Company in America" to clearing a billion dollars in profit?

    They discovered a simple truth-and acted on it: Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers.

    In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

    Fader and Toms offer a 360-degree analysis of all the elements that support customer centricity within an organization. In this book, you will learn how to: develop a customer-centric strategy for your organization; understand the right way to think about customer lifetime value (CLV); finetune investments in customer acquisition, retention, and development tactics based on customer heterogeneity; foster a culture that sustains customer centricity; and more.
    LanguageEnglish
    PublisherAscent Audio
    Release dateJun 11, 2019
    ISBN9781469099521

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