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Billion Dollar Brand Club: How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy

Billion Dollar Brand Club: How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy

Написано Lawrence Ingrassia

Озвучено Sean Patrick Hopkins


Billion Dollar Brand Club: How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy

Написано Lawrence Ingrassia

Озвучено Sean Patrick Hopkins

оценки:
4.5/5 (91 оценки)
Длина:
8 hours
Издатель:
Издано:
Jan 28, 2020
ISBN:
9781250263452
Формат:
Аудиокнига

Описание

A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy.

Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love’s lingerie designed specifically for each woman’s body. Warby Parker mailing you five pairs of glasses to choose from. You’ve seen their ads. You (or someone you know) use their products. Each may appear, in isolation, as a rare David with the bravado to confront a Goliath, but taken together they represent a seismic shift in a business model that has lasted more than a century.

As Lawrence Ingrassia shows in this timely and eye-opening audiobook, a growing number of digital entrepreneurs have found new and creative ways to crack the code on the bonanza of physical goods that move through our lives every day. They have discovered that manufacturing, marketing, logistics, and customer service have all been flattened—where there were once walls that protected big brands like Gillette, Sealy, Victoria’s Secret, or Lenscrafters, savvy and hungry innovators now can compete on price, value, quality, speed, convenience, and service.

Billion Dollar Brand Club reveals the world of the entrepreneurs, venture capitalists, and corporate behemoths battling over this terrain. And what fun it is. It’s a massive, high-stakes business saga animated by the personalities, flashes of insight, and stories behind the stuff we use every day.

Издатель:
Издано:
Jan 28, 2020
ISBN:
9781250263452
Формат:
Аудиокнига


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Отзывы читателей

  • (5/5)
    Excellent insight & info on what brands are, what they can do for businesses when developed and managed properly. Also a treasure chest full of info on how other companies created, developed and used there brand niches and power strategically. Have a pen and paper ready to take notes.
  • (3/5)
    Interesting book, well written. One biggest disappointment: I can’t believe that the only example of women direct to consumer company is a bra company..... no other women businesses are worth mentioning???
  • (5/5)
    I’ve spent my best time listening to this Audiobook. It truly helps you Understand how Founders succeed
  • (4/5)
    It's a fun read and a fantastic book on evolution and revolution stories of brands. This book depicts the realities of things playing out in the retail market. If you're in eCommerce, marketing, branding or any kind of online selling(including enterprise software), this book is a good starting to point to understand the movement of retail. The author narrates the revolution of Direct to the consumer market and traces stories of some recently created iconic brands and the effort that took to create them. Reading this book will leave you buzzed on the innovation and zeitgeist of the retail revolution happening today.