The Catalyst: How to Change Anyone's Mind
Written by Jonah Berger and Fred Irby
Narrated by Keith Nobbs
4.5/5
()
About this audiobook
From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind.
Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?
This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?”
The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs.
This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.
Jonah Berger
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. He has consulted for a range of Fortune 500 companies, keynoted hundreds of events, and popular accounts of his work often appear in places like The New York Times, The Wall Street Journal, and Harvard Business Review. His research has also been featured in the New York Times Magazine’s “Year in Ideas.”
More audiobooks from Jonah Berger
Contagious: Why Things Catch On Rating: 4 out of 5 stars4/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5
Related to The Catalyst
Related audiobooks
Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are Rating: 4 out of 5 stars4/5Seeing What Others Don't: The Remarkable Ways We Gain Insights Rating: 4 out of 5 stars4/5The Honest Truth About Dishonesty: How We Lie to Everyone---Especially Ourselves Rating: 4 out of 5 stars4/5Be Exceptional: Master the Five Traits That Set Extraordinary People Apart Rating: 5 out of 5 stars5/5Ask For More: 10 Questions to Negotiate Anything Rating: 4 out of 5 stars4/5Upstream: The Quest to Solve Problems Before They Happen Rating: 5 out of 5 stars5/5The Power of Moments: Why Certain Experiences Have Extraordinary Impact Rating: 5 out of 5 stars5/5Becoming Bulletproof: Protect Yourself, Read People, Influence Situations, and Live Fearlessly Rating: 5 out of 5 stars5/5Making Numbers Count: The Art and Science of Communicating Numbers Rating: 5 out of 5 stars5/5What You Do Is Who You Are: How to Create Your Business Culture Rating: 5 out of 5 stars5/5Ask More: The Power of Questions to Open Doors, Uncover Solutions, and Spark Change Rating: 4 out of 5 stars4/5The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change Rating: 5 out of 5 stars5/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5The Creator's Code: The Six Essential Skills of Extraordinary Entrepreneurs Rating: 4 out of 5 stars4/5Spark: How to Lead Yourself and Others to Greater Success Rating: 5 out of 5 stars5/5Simple Rules: How to Thrive in a Complex World Rating: 4 out of 5 stars4/5Decoding Greatness: How the Best in the World Reverse Engineer Success Rating: 5 out of 5 stars5/5Think Big, Act Small: How Americas Best Performing Companies Keep the Start-up Spirit Alive Rating: 5 out of 5 stars5/5Payoff: The Hidden Logic That Shapes Our Motivations Rating: 4 out of 5 stars4/5It Doesn't Have to Be Crazy at Work Rating: 4 out of 5 stars4/5Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5The Predictably Irrational Rating: 4 out of 5 stars4/5Digital Body Language: How to Build Trust and Connection, No Matter the Distance Rating: 5 out of 5 stars5/5Purple Cow: Transform Your Business by Being Remarkable Rating: 5 out of 5 stars5/5Bold: How to Go Big, Create Wealth and Impact the World Rating: 4 out of 5 stars4/5Five Stars: The Communication Secrets to Get from Good to Great Rating: 5 out of 5 stars5/5Power, for All: How It Really Works and Why It's Everyone's Business Rating: 4 out of 5 stars4/5Smartcuts: How Hackers, Innovators, and Icons Accelerate Success Rating: 4 out of 5 stars4/5Pitch Perfect: How to Say It Right the First Time, Every Time Rating: 4 out of 5 stars4/5Change or Die Rating: 4 out of 5 stars4/5
Marketing For You
Influence, New and Expanded: The Psychology of Persuasion Rating: 4 out of 5 stars4/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5Easy Money: Cryptocurrency, Casino Capitalism, and the Golden Age of Fraud Rating: 4 out of 5 stars4/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business Rating: 4 out of 5 stars4/5Pre-Suasion: Channeling Attention for Change Rating: 5 out of 5 stars5/5Summary: Traction: Get a Grip on Your Business: by Gino Wickman: Key Takeaways, Summary, and Analysis Rating: 5 out of 5 stars5/5The Predictably Irrational Rating: 4 out of 5 stars4/5Purple Cow: Transform Your Business by Being Remarkable Rating: 5 out of 5 stars5/5Traction: How Any Startup Can Achieve Explosive Customer Growth Rating: 5 out of 5 stars5/5Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Rating: 5 out of 5 stars5/5How Are You, Really?: Living Your Truth One Answer at a Time Rating: 5 out of 5 stars5/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Rating: 4 out of 5 stars4/5The Tipping Point by Malcolm Gladwell - Book Summary: How Little Things Can Make a Big Difference Rating: 4 out of 5 stars4/5Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Rating: 5 out of 5 stars5/5The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature Rating: 4 out of 5 stars4/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 5 out of 5 stars5/5How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often Rating: 5 out of 5 stars5/5How to Write a Book This Weekend, Even If You Flunked English Like I Did Rating: 4 out of 5 stars4/5$100M Offers: How to Make Offers So Good People Feel Stupid Saying No Rating: 5 out of 5 stars5/5Yes!: 50 Scientifically Proven Ways to Be Persuasive Rating: 4 out of 5 stars4/5Storytelling: A Guide on How to Tell a Story with Storytelling Techniques and Storytelling Secrets Rating: 4 out of 5 stars4/5$100M Leads: How to Get Strangers to Want to Buy Your Stuff Rating: 5 out of 5 stars5/5Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Rating: 4 out of 5 stars4/5
Reviews for The Catalyst
276 ratings23 reviews
- Rating: 5 out of 5 stars5/5Very good book. he give a lot of exemples who help you for your comprehension
1 person found this helpful
- Rating: 5 out of 5 stars5/5Inspirador, muy claro, buen contenido y bien redactado, buena narración
- Rating: 5 out of 5 stars5/5Great book! Makes you understand the underlying reasons why change is difficult and gives lots of suggestions of how to encourage change.
- Rating: 5 out of 5 stars5/5Great one eye opening strategy that can be applied in every are
- Rating: 5 out of 5 stars5/5Very interesting book and quick to go through the audio version.
Highlights some excellent examples I can use for all relationships and connections. - Rating: 5 out of 5 stars5/5Amazing book. A lot of excellent examples. Very easy to understand.
- Rating: 5 out of 5 stars5/5Great insight on how to empathetically create a change.
- Rating: 1 out of 5 stars1/5Can’t hear properly the reader. All cut.
Does-it happen often ? - Rating: 4 out of 5 stars4/5I have a small business that helps me think about how not only to gain new customers but talk to people.
I really want to read this again and totally consume all its lessons. If you talk to people, you need to read this book! - Rating: 5 out of 5 stars5/5I love this book so much! Combines common sense with deep insights and real life examples to show us how to remove the roadblocks to change and influence others.
- Rating: 5 out of 5 stars5/5Surprisingly awesome! This book provides some examples of how to convince other people with evidence-based psychological techniques that are easy to follow and understand. Recommended to everyone!
- Rating: 5 out of 5 stars5/5Just finished 'The Catalyst' by Jonah Berger, and wow, what a game-changer! Berger's insights into driving change are both profound and practical. A must-read for anyone looking to influence others. ⭐⭐⭐⭐⭐
- Rating: 5 out of 5 stars5/5I learned how to stop pushing my ideas to others and instead have other alternatives to change people's minds. Interesting and relevant with examples both diverse and relatable.
- Rating: 5 out of 5 stars5/5One of the best audiobook. It really works. I highly recommend it to anyone.
- Rating: 5 out of 5 stars5/5Very enjoyable listen. There are several relatable anecdotes coupled with pertinent research.
- Rating: 5 out of 5 stars5/5This book was fantastic. The mixture of case studies and theory with stress storytelling overall kept me engaged.
I love anything usually by Jonah Berger, but loved this one so much I even bought it for a couple friends. - Rating: 5 out of 5 stars5/5Best book on marketing I have read thus far yes
- Rating: 5 out of 5 stars5/5The principals of communication and human behavior are laid out in an enjoyable format.
- Rating: 4 out of 5 stars4/5An unusual perspective, usually it’s about how to chose correctly and decide for you. This is about to understand how people change around you and what you can do if you want to convince or explain your point and make it work.
- Rating: 1 out of 5 stars1/5Every example is filled with liberal nonsense. Author doesn't have any practical applications, just a bunch of feelings related garbage.
- Rating: 4 out of 5 stars4/5Great book that captivates your attention, teaches you good techniques to change people's minds and discusses remarkable case studies. Although I felt that alot of the concepts have been known and discussed elsewhere.
- Rating: 5 out of 5 stars5/5Highly recommended for self improvement. I have learned tons of techniques
- Rating: 5 out of 5 stars5/5Loved this book so much! Wonderfully written, easy to listen to & intriguing insight. I already suggested it to several friends before I was even half way done and I will definitely continue to share. Highly recommend!