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The Catalyst: How to Change Anyone's Mind

The Catalyst: How to Change Anyone's Mind

Написано Jonah Berger

Озвучено Keith Nobbs и Fred Irby


The Catalyst: How to Change Anyone's Mind

Написано Jonah Berger

Озвучено Keith Nobbs и Fred Irby

оценки:
4.5/5 (139 оценки)
Длина:
6 hours
Издатель:
Издано:
Mar 10, 2020
ISBN:
9781508299554
Формат:
Аудиокнига

Также доступно как...

Также доступно как книгеКниге

Также доступно как...

Также доступно как книгеКниге

Описание

"Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher." (Jim Collins, author Good to Great, coauthor Built to Last )

From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone's mind.

Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?

This audio book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, "How could I change someone's mind?" they ask a different question: "Why haven't they changed already? What's stopping them?"

The Catalyst identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs.

This audio book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you're trying to change one person, transform an organization, or shift the way an entire industry does business, this audio book will teach you how to become a catalyst.

Издатель:
Издано:
Mar 10, 2020
ISBN:
9781508299554
Формат:
Аудиокнига

Также доступно как...

Также доступно как книгеКниге

Об авторе

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. He has consulted for a range of Fortune 500 companies, keynoted hundreds of events, and popular accounts of his work often appear in places like The New York Times, The Wall Street Journal, and Harvard Business Review. His research has also been featured in the New York Times Magazine’s “Year in Ideas.”


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4.7
139 оценки / 10 Обзоры
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Отзывы читателей

  • (5/5)
    Highly recommended for self improvement. I have learned tons of techniques
  • (5/5)
    Great book! Makes you understand the underlying reasons why change is difficult and gives lots of suggestions of how to encourage change.
  • (5/5)
    Very good book. he give a lot of exemples who help you for your comprehension
  • (4/5)
    Great book that captivates your attention, teaches you good techniques to change people's minds and discusses remarkable case studies. Although I felt that alot of the concepts have been known and discussed elsewhere.
  • (4/5)
    I have a small business that helps me think about how not only to gain new customers but talk to people.

    I really want to read this again and totally consume all its lessons. If you talk to people, you need to read this book!
  • (5/5)
    Loved this book so much! Wonderfully written, easy to listen to & intriguing insight. I already suggested it to several friends before I was even half way done and I will definitely continue to share. Highly recommend!
  • (5/5)
    The principals of communication and human behavior are laid out in an enjoyable format.
  • (5/5)
    Great insight on how to empathetically create a change.
  • (5/5)
    I learned how to stop pushing my ideas to others and instead have other alternatives to change people's minds. Interesting and relevant with examples both diverse and relatable.
  • (1/5)
    Can’t hear properly the reader. All cut.
    Does-it happen often ?