Rating: 5 out of 5 stars
5/5
Audiobook8 hours
Winning on Purpose: The Unbeatable Strategy of Loving Customers
Written by Fred Reichheld, Darci Darnell and Maureen Burns
Narrated by Walter Dixon
Rating: 4 out of 5 stars
4/5
()
About this audiobook
Can your company win by embracing a higher purpose? Yes-and this book tells you how.
Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it-from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital innovators like Warby Parker and Peloton.
Why? Love. In Winning on Purpose, Reichheld argues that the primary purpose of a business should be to enrich the lives of its customers. NPS does this by putting the Golden Rule-loving customers-at the heart of enduring business success. But winning on purpose isn't easy. Reichheld explains why most NPS practitioners achieve just a small fraction of the system's full potential, and presents the newest thinking and best practices for doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable measure of what he calls "good profits."
Delivering an engaging mix of in-depth business examples and moving personal stories, Reichheld distills and advances the essentials of NPS. Winning on Purpose is the must-listen story of the management phenomenon of our time-and your indispensable guide to making NPS the key to your own company's success.
Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it-from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital innovators like Warby Parker and Peloton.
Why? Love. In Winning on Purpose, Reichheld argues that the primary purpose of a business should be to enrich the lives of its customers. NPS does this by putting the Golden Rule-loving customers-at the heart of enduring business success. But winning on purpose isn't easy. Reichheld explains why most NPS practitioners achieve just a small fraction of the system's full potential, and presents the newest thinking and best practices for doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable measure of what he calls "good profits."
Delivering an engaging mix of in-depth business examples and moving personal stories, Reichheld distills and advances the essentials of NPS. Winning on Purpose is the must-listen story of the management phenomenon of our time-and your indispensable guide to making NPS the key to your own company's success.
Author
Fred Reichheld
Frederick F. Reichheld is a New York Times best-selling author, speaker and business strategist best known for his research and writing on the loyalty business model and loyalty marketing.
More audiobooks from Fred Reichheld
HBR's 10 Must Reads on Strategic Marketing The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World Rating: 4 out of 5 stars4/5The Ultimate Question Rating: 5 out of 5 stars5/5
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Reviews for Winning on Purpose
Rating: 4 out of 5 stars
4/5
4 ratings1 review
- Rating: 5 out of 5 stars5/5Fred what an amazing book, loved every minute of this book, I have referred to so many clients of mine