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Marketing with Persuasion: A Science-Based Method for Marketers
Marketing with Persuasion: A Science-Based Method for Marketers
Marketing with Persuasion: A Science-Based Method for Marketers
Аудиокнига1 час

Marketing with Persuasion: A Science-Based Method for Marketers

Написано Thomas McKinlay

Озвучено Fleet Cooper

Рейтинг: 5 из 5 звезд

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Об этой аудиокниге

In Marketing with Persuasion, an audio course from Scribd Coach, Ariyh founder and marketer Thomas McKinlay cuts through the endless tips and tricks we hear around marketing to get to the best advice by guiding listeners through the latest scientific research on marketing. Setting his focus on helping you create more effective, persuasive ads based on your product, market, and audience, McKinlay discusses how to create ads with impact, when to use print or video for advertising, matching your ad to product and market, and more. He also shares exercises along the way so you can begin putting what you’ve learned into practice.

McKinlay’s course is current, compelling, and strictly evidence-based. Selling with Persuasion is your guide to the cutting edge of marketing.

ЯзыкEnglish
ИздательScribd Coach
Дата выпуска28 июн. 2022 г.
ISBN9781094444895
Автор

Thomas McKinlay

Thomas McKinlay is a marketer and science nerd who found a way to merge those two subjects as the founder of Ariyh — “Academic Research In Your Hands” — which offers practical marketing insights based on the latest science. McKinlay has spent much of his career marketing and growing businesses at various startups as well as Google. Today, he reviews over 10,000 marketing research papers annually, and adapts them into three-minute tips for Ariyh. To learn more about McKinlay’s work, or subscribe to the free Ariyh newsletter, visit Ariyh.com. You can also find McKinlay on Twitter, @tdmckinlay.

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