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Good to Great: Why Some Companies Make the Leap...And Others Don't

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Good to Great: Why Some Companies Make the Leap...And Others Don't

Автор: Jim Collins

Рейтинг: 4 из 54/5 (126 оценок)
Длина: 512 стр.7 ч

Примечание редактора

Level up your leadership…
Learn how to become a Level 5 leader that can take your whole company to the next level. After sifting through years of performance data, Collins discovered seven characteristics companies that went from good to great share.


Collins and his 21-member research team knew the best way to discover the formula for success was to analyze the data: looking over thousands of articles, conducting seemingly endless hours of interviews, and spending five years to put it all together.

It was common belief that, according to the hit '90s book Built to Last, companies were either destined to succeed or fail depending on their founding DNA. This claim drove Collins to know if a company that was mediocre, or simply OK, could achieve great success.

Thus began the long-term study, and using tough benchmarks, Collins and his team sought out elite companies that had made the good-to-great leap, analyzing everything from their brand logo to their CEO, business plans, practices, and everything between.

Collins and his team also sought out companies that had not made the leap, since they were equally as important from a data perspective.

Overall, this intense research and data accumulation led to astounding findings that Collins lays out in this groundbreaking book.