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    A Pocket Guide to HTML Email
    A Pocket Guide to HTML Email
    A Pocket Guide to HTML Email
    Ebook51 pages23 minutes

    A Pocket Guide to HTML Email

    By Andy Croll

    ()

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    About this ebook

    Creating HTML emails is often thought of as an unpleasant and neglected part of web design, but email is hugely important for reaching out to your users, customers and clients.

    In an age where email is everywhere, it’s crucial your users get the right experience across all their devices. In this book, Andy shows you how to design and build responsive email your customers and clients will love to receive.
    LanguageEnglish
    PublisherBookBaby
    Release dateMar 19, 2013
    ISBN9781907828133
    A Pocket Guide to HTML Email

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      Book preview

      A Pocket Guide to HTML Email - Andy Croll

      Conclusion

      Chapter 1

      HTML email

      The personal prejudices of many designers and developers are such that HTML email is the internet’s dirty little secret. Unloved, under-discussed, sidelined and forgotten: the effective design and use of email is ignored by the majority of our industry. I’m here to tell you different. HTML email can be awesome in the right hands. My mission is to make those hands yours.

      I’ll talk in general about visual design, email in the age of the smartphone, writing, and how to keep your emails out of the dreaded spam folder. I’ll even talk a little about the law, and what shady practices to avoid. I’ll also show you techniques (not all of them elegant, I’m afraid) to make sure your emails are as beautiful as they can be for your readers.

      Who is this for?

      Designers, developers, business owners. You can all learn something, I hope, despite the short length of this little book. While the technical stuff in chapters 3 and 4 might dive deep into the guts of how to code an email, the principles and layouts discussed there are still worth consideration by the more business-minded individual.

      Why send email?

      We’re all familiar with receiving and reading a vast quantity of email, but how often do we think about how we’re being perceived when we send it?

      An open secret of lots of successful businesses is the deployment of gorgeous, functional emails with cracking content. This leads to more engaged users and customers, which leads to more sales, sign-ups and happy smiles, back-slapping, party hats and the sense of a job well done.

      The web is a passive medium: you can write insightful articles, create a beautiful website or application, but it’s true that if you build it they won’t necessarily come. Any business needs marketing, to tell its customers and potential customers about the cool new widget it just released. Email is fabulous for this. Email is pretty much the only way to reach out directly to your customers and remind them you’re still around. This applies to one-man consulting shops as much as to department stores and internet behemoths.

      Speed and simplicity

      Once you have all your email templates set up you’ll need very little time to launch a marketing campaign and the emails are sent straight away. No waiting for the printers for leaflets, no renting a

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