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    The Power of Words
    The Power of Words
    The Power of Words
    Ebook55 pages27 minutes

    The Power of Words

    By J.H. White

    ()

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    About this ebook

    The Power of Words can virtually force you to agree with another's point of view, give them what they want, do what they ask and buy what they are selling. Their words are so reasonable, so logical, so believable that it's almost automatic for you to do as they ask because the manipulations are invisible, contrived with deadly purpose to control your thoughts, beliefs and actions.
    Their Power lies in the MEANING that the words have for you. The words trigger concepts, ideas, memories, situations, circumstances, actions, thoughts and feelings from your subconscious mind into corresponding emotional responses toward the subject at hand. These emotional triggers have been defined as fallacious arguments because they are misleading and deceptive. While they appear to relate to the subject at hand, they do not. In most cases they have little to do with the subject at all.
    "The Power of Words" details each of these emotional juggernauts and shows you what they are, how they work, and how they are used against you. Just to know them is your absolute defense against them. Like seeing sleight-of-hand tricks in slow motion, you'll know them when you see them again, and they will be completely ineffective and powerless over you.

    LanguageEnglish
    PublisherJ H White
    Release dateMar 4, 2012
    ISBN9781889206509
    The Power of Words

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      Book preview

      The Power of Words - J.H. White

      The Power of Words

      Emotional appeals, fallacies, manipulations, truth and lies

      by JHWhite

      Smashwords Edition

      Smashwords Edition, License Notes

      This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

      JHWhite Copyright 2012

      ISBN 1-889206-50-4

      Published by JHWhite PubsCo

      POBox 66471, Burien WA 98166

      TABLE OF CONTENTS

      ACCIDENT

      AD ANTIQUITAM

      AD BACULUM

      AD HOMINEM

      AD IGNORANTIAM

      AD MISERICORDIAM

      AD NOVITAM

      AD POPULUM

      AD VERECUNDIAM

      APPEAL TO PARTIALITY

      APPEAL TO PRECEDENT

      APPEAL TO SECRECY

      APPEAL TO TRADITION

      COMPOSITION

      DIVISION

      FRUIT OF THE POISONED TREE

      GUILT BY ASSOCIATION

      IGNORATIO ELENCHI

      MISDIRECTION and DISINFORMATION

      ON THE NATURE OF TRUTH

      PEPITO PRINCIPII

      POISONING THE WELLS

      POLITICAL CORRECTNESS

      POLLS, etc.

      POST HOC ERGO PROPTER HOC

      PROPAGANDA

      REDUCTIO AD ABSURDUM

      SECUNDUM QUID

      SLIPPERY SLOPE

      SPECIAL PLEADING

      STATISTICS

      SUBJECTIVISM

      SYNTAX, etc.

      THE STRAW MAN

      TU QUOQUE

      About the author

      INTRODUCTION

      Generally, when people get their own way with others, they do it with words; they want others to agree with their point of view, give them what they want, do what they ask and buy what they are selling. From the car salesman's hard sell, the hammering of TV commercials, the relative's request for a loan, the doctor's diagnosis to the child's pleading to stay up late, the seduction and/or assault of words is continuous.

      In these verbal contests between one person's desires and another's, some people find they always lose, convinced they must be wrong, while others consistently win; their logic, their reasons are so powerful, so compelling, they almost force others to change their opinions, their beliefs and their behavior to comply with what's being asked.

      This enormous power is in the meaning of the words, what they mean to the person who hears them. Far more than simple communication, truth, falsehood and the infinite shades between them, words have the

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