The Expert Guide to Pitching Your App Idea
By Ryan Theil
()
About this ebook
About
I’m Ryan Theil, the owner and CEO of an app idea development business CLH2O LLC. I’m a serial entrepreneur and businessman with over 15 years of experience. I know how to jumpstart successful enterprises and step back to watch my ideas grow. I believe that every entrepreneur has the ability to create passive income with the right business model, and I’m dedicated to helping others achieve the same success that I have had with lots of hard work but minimal time and money.
I want to help you turn your app ideas into a passive income so you can enjoy life to the fullest doing whatever you choose to do each day. I created this 9 step eBook to provide advice, resources and information on turning an app idea into a licensing deal without breaking the bank.
Please read this carefully:
I don’t consider myself a licensing guru; my techniques are not secrets and the kinds of things I teach are not “get rich quick” schemes – far from it actually. Earning any type of income takes a lot of hard work, a lot of patience, action and a little bit of luck too. I know I have an inspiring story and I am here to inspire you too, however I want to do it the right way. I speak only from my experience and please don’t feel like you owe me anything because of it. This is my way of paying forward the amazing things that have happened to me. You won’t get any hard sells from me, long sales pages or fluffed up stuff – just real life training and recommendations based on my own experience with turning an app idea into a licensing deal.
Ryan Theil
Ryan Theil is the owner and CEO of an app idea development business CLH2O LLC. A serial entrepreneur and businessman with over 15 years of experience, Ryan knows how to jumpstart successful enterprises and step back to watch his ideas grow. He believes that every entrepreneur has the ability to create passive income with the right business model, and he is dedicated to helping others achieve the same success that he has with lots of hard work but minimal time and money. Ryan started his career as a warehouse worker in his family's electrical contracting business. Over the next several years, he grew the business more than 100% annually many times over and turned the small, 20-person enterprise into a successful larger company with over 120 employees. But Ryan's entrepreneurial drive didn't stop there. He's also started companies in diverse fields like fitness and information technology, growing his ideas and selling them off to interested buyers. Today, he enjoys spending time with his wife Shelly and their four children, travelling for his kids' competitive sports, and spending time at the family lake house. He continues to innovate and develop new ideas, and constantly proves that you should never have to choose between business success and personal freedom.
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The Expert Guide to Pitching Your App Idea - Ryan Theil
The Expert Guide to Pitching Your App Idea
From Idea to Licensing Deal in 9 Steps
By Ryan Theil
The Expert Guide to Pitching Your App Idea: From Idea to Licensing Deal in 9 Steps
Published by Ryan Theil at Smashwords
Copyright © 2012 Ryan Theil. All rights reserved.
This ebook is licensed for your personal use only. This ebook may not be re-sold or given away to other people. Thank you for respecting the hard work of this author. © No part of this book may be reproduced, stored in a retrieval system or transmitted by any means without the written permission of the author.
Digital edition created by GoPublished
www.gopublished.com
Contents
Author Biography
Introduction
1. The App Opportunity
2. Why You Should License Your Idea Rather Than Develop
3. How to Come Up with the Idea
4. Going from Idea to Pitch Document
5. Protecting Your Idea
6. Developing a List of Potential Licensees
7. Making Contact with Your Potential Licensee
8. The First Meeting with a Potential Licensee
9. The Waiting Game
Conclusion
Appendices:
Sample Consulting Agreement
Sample Confidential Disclosure Agreement
Sample LOI Term Sheet
Author Biography
Ryan Theil is the owner and CEO of an app idea development business CLH2O LLC. A serial entrepreneur and businessman with over 15 years of experience, Ryan knows how to jumpstart successful enterprises and step back to watch his ideas grow. He believes that every entrepreneur has the ability to create passive income with the right business model, and he is dedicated to helping others achieve the same success that he has with lots of hard work but minimal time and money.
Ryan started his career as a warehouse worker in his family's electrical contracting business. Over the next several years, he grew the business more than 100% annually many times over and turned the small, 20-person enterprise into a successful larger company with over 120 employees. But Ryan's entrepreneurial drive didn't stop there. He's also started companies in diverse fields like fitness and information technology, growing his ideas and selling them off to interested buyers. Today, he enjoys spending time with his wife Shelly and their four children, travelling for his kids' competitive sports, and spending time at the family lake house. He continues to innovate and develop new ideas, and constantly proves that you should never have to choose between business success and personal freedom.
Introduction
Two years ago, I was at a competition for one of my kids – one of many that the dad of competitive sports players travels to every year – I came up with a great idea for an iPhone app. I knew it was a real winner: functional, useful, and guaranteed to be a success in the right market. The problem was, I didn't know how to write an app, and I didn't want to spend my valuable time and money learning how. I tried going to a developer, but when I got the quote back I knew I couldn't invest that much on an idea that only might work. What I really wanted to do was use someone else's money to bring my idea to