Franchise Salvation
By Phil Morgan
()
About this ebook
With Franchise Salvation, you learn to:
Is Franchising Right for You?
How to investigate the advantages and disadvantages of franchise ownership.
Navigate social proof and understand market potential.
Figuring out the legal side.
Decide whether you should buy into a franchise or just do your own thing.
Marketing your business to grow.
Discover how much consumer traffic and competition the parent company has.
When is the right time to franchise?
Franchise Salvation Will Guide You Through:
-How to Investigate franchisors
-How to Interview existing franchises
-How to determine if the franchise is using successful marketing methods
-What is franchising and how to determine if the people at the company are any good
-What qualities franchisors look for and what qualities you should look for
-How to gather information from franchisees, partners or suppliers
-How to make sure the franchise makes money and is set to win
-Does the company come up in searches or are they paying for traffic
Franchise Salvation will guide you through the franchise due diligence and recruitment process.
Through business ownership, Dreams can be made. Signing in and out of a time clock will never compare to the raw thrill of making money from building your own business. Hi, this book is from my 17 years of experience developing franchises for minor and major brands. This is not the standard information you will find in other franchise books. I will outline strategies that will help you decide how strong of a brand your buying into and digital marketing tips for brand visibility.
Does the company have a low Klout score? How to determine competition and search volume. All of this matters when your buying into a brand.
Don't invest money into a company that doesn't have a blog and this book will tell you why. Learn from real life franchise lead generation experts, franchise industry sales representatives and franchise system developers and recruiters.
Phil Morgan
Phil Morgan is an artist, author, martial artist, and stand-up comic. He lives and works in central North Carolina where he is far too recognizable in the local bars.
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Book preview
Franchise Salvation - Phil Morgan
Franchise Salvation:
How to Pick The Good From The Bad and Win
By Phil Morgan
~~~
Smashwords Edition
Copyright © 2013 by Phil Morgan. All rights reserved.
Franchise Salvation
Copyright: Phil Morgan
ISBN: 9781301273065
Published: March 15 2013
Publisher: Positive Franchises
Smashwords Edition
The right of Phil Morgan to be identified as author of this Work has been asserted by her in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988.
All rights reserved. No part of this publication may be reproduced, stored in retrieval system, copied in any form or by any means, electronic, mechanical, photocopying, recording or otherwise transmitted without written permission from the publisher. You must not circulate this book in any format.
Find out more about the author and upcoming books online at www.positivephil.com or @cpositive_phil
Smashwords Edition, License Notes
This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.
Table of Contents
Introduction
Chapter 1 Make Sure the Company and Its People Are Positive
Chapter 2 How to determine if the franchise has great marketing
Chapter 3 Ready to get started?
Chapter 4 Brand Reputation and Brand Management
Chapter 5 Why it's smart to join a Franchise
Chapter 6 Different types of Franchises
Chapter 7 The make of a successful Franchisee
Chapter 8 The top traits of successful franchise owners
Chapter 9 Franchising is a wonderful way to go into business for Yourself
Chapter 10 How to run due diligence within the franchise sector
Chapter 11 Marketing: the soul of successful franchise development...if done right.
Chapter 12 Franchise Lead generation An Inside Look
Chapter 13 My Personal Mission To See Companies Succeed
Chapter 14 Franchise Growth Strategies Using Internet Methods
Chapter 15 Warning Signs in the Franchise Investment
Chapter 16 Is Franchising Right for You?
Introduction
I was the guy employed by the company that had a quota to go after every month. I was the guy that sat at potential franchise prospects homes and gathered $ $ Millions of dollars worth of franchise fees. I was also the guy that people called crying after they lost their entire life savings. I was the guy on the phone employed by the parent franchise company, selling franchises.
This is a lesson from a franchise sales and lead generation specialist, a market developer and from someone who hates to see people and businesses fail. I will show you what to look for that most books and franchise consultants don't share.
Through business ownership, Dreams are often made. Signing in and out of a time clock will never compare to the raw thrill of making money from building your own business. Hi, this book is from my 17 years of experience developing franchises for minor and major brands. This is not the typical information that you will get from a franchise broker or other franchise related books on the shelves. I believe more people are reassessing their lives. With all the tragedies in the world, the idea of owning and managing a business today is