Improve Sales in 60 Minutes - Storytelling Guide
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About this ebook
Storytelling is the art of selling through stories. We, as a human species, use stories as long as we exist. It is the finest form of transferring knowledge from one person to another. It is the most basic language everyone understands.
With the right story, everyone can be convinced
This language is independent from culture, dialect and age. It is a code that touches us on such a deep level that it breaks every barrier. It makes the people in the dialog feel that they are people and not selling or deciding machines. With the right story, everyone can be convinced. And every product can be sold. Stories became our vehicle of selling a long time ago. Only recently, people understood its importance. In 2012, Storytelling became a buzzword that sold itself. Still, storytelling is an art not everyone masters. Still, many salespeople are not able to tell a story right. They work way beyond their capabilities. But why is that?
Effective storytelling is a lovely art, and you need only 60 minutes to go into your next sales meeting as a Storyteller! If you use this guide, you return from the next sales meeting having made the sale, with a new skill (Storytelling for Sales) and able to tell your co-workers how you conviced the client to buy.
Nadja Petranovskaja
Playful Psychologist
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Improve Sales in 60 Minutes - Storytelling Guide - Nadja Petranovskaja
Improve Sales in 60 Minutes
Storytelling Guide
Copyright 2013 by Nadja Petranovskaja and Till Carlos
Smashwords Edition, License Notes This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.
Intro
Why Storyselling
Storytelling is the art of selling through stories. We, as a human species, use stories as long as we exist. It is the finest form of transferring knowledge from one person to another. It is the most basic language everyone understands.
With the right story, everyone can be convinced
This language is independent from culture, dialect and age. It is a code that touches us on such a deep level that it breaks every barrier. It makes the people in the dialog feel that they are people and not selling or deciding machines. With the right story, everyone can be convinced. And every product can be sold. Stories became our vehicle of selling a long time ago. Only recently, people understood its importance. In 2012, Storytelling became a buzzword that sold itself. Still, storytelling is an art not everyone masters. Still, many salespeople are not able to tell a story right. They work way beyond their capabilities. But why is that?
Why it is hard
Storyselling can be done in so many ways. The most prevalent reason is that people lack structure. Learning to sell is taught at universities