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    Marketing Mania & PR Pizzazz!
    Marketing Mania & PR Pizzazz!
    Marketing Mania & PR Pizzazz!
    Ebook69 pages55 minutes

    Marketing Mania & PR Pizzazz!

    By Kelly Green

    ()

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    About this ebook

    How much is your time worth?

    We know that you are eager to get started, but with your hectic schedule, you certainly do not have the time to do all the research that is out there to learn all about Marketing & PR. We spent six (6) months gathering all the information that is in Marketing Mania & PR Pizzazz! It is designed for people with no prior experience with marketing and PR, as well as those who simply want an intense refresher course.

    This book includes how to develop your local marketing campaign, all about branding, an introduction to Internet Marketing, how to develop your online marketing campaign, including blogs, Craig's List, MySpace, FaceBook, and more. You will also learn about free marketing opportunities, targeting the right demographic, how to market your website, free SEO tools, sustainability planning, and much more!

    LanguageEnglish
    PublisherCampfire Publishing
    Release dateApr 11, 2011
    ISBN9781458084798
    Marketing Mania & PR Pizzazz!

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      Book preview

      Marketing Mania & PR Pizzazz! - Kelly Green

      Marketing Mania & PR Pizzazz

      by

      Kelly Green

      Copyright 2009 Kelly Green

      License Notes

      This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please purchase your own copy. Thank you for respecting the hard work of this author. 

      The information presented herein represents the view of the view of the author as of the date of publication. Because of the rate with which conditions change, the author reserves the right to alter and update his opinion based on new conditions. The eBook is for informational purposes only.

      While every attempt has been made to verify the information provided in this eBook, neither the author nor his affiliates/partners assume any responsibility for errors, inaccuracies or omissions. Any slights of people or organizations are unintentional. If advice concerning legal or related matters is needed, the services of a fully qualified professional should be sought.

      This eBook is not intended for use as a source of legal or accounting advice. You should be aware of any laws that govern business transactions or other business practices in your country or state. Any reference to any person or business, whether living or dead, is purely coincidental.

      Welcome to Marketing Mania & PR Pizzazz.

      As you read the following there is no doubt that there will a lot of material you have seen before, but there will also be a lot material you have not, and a lot of resources you can refer back to at your convenience. You will not be quizzed on any of the following, but it makes sense that you should know as much as possible. After all, you never want your clients to know more than you do.

      Good luck!

      The Earth Savers Team

      ******

      Developing Your Local Marketing Campaign

      Find Out What To Sell And Targets To Sell To In Your Locality

      Just like you will do for selling your Eco Consultant service on the Internet, you will also need to get information specific to your locality that will help you to sell your Eco Consultant service locally. You may use your local publications or government publications for your state, city, zip code and even the internet to find out what eco target groups are in your locality, the income levels of these target groups or revenue from eco products/services from previous years’ records and statistics up till now. These will let you know how much eco targets in your locality can afford, which part of the eco market in your locality is growing, eco services and products they are buying, what sells the most in your locality and the different types of eco service consultancy being provided in your locality.

      Researching what others are providing and surveying what your local targets want/need, will let you identify eco specific problems and needs in your locality, the competitors you have in the locality, and what they are charging for eco services they provide and the products they sell. Search engines, search engine directories, your area and location online directories, offline directories, yellow pages online/offline etc may give you more information on specific groups of targets in your locality. This will help you to avoid choosing targets that are not in your locality.

      With these, you can know the local target groups you may add more value to and also choose the target groups to serve and the services to provide to them. Give yourself an edge over your competitors in your locality by using unique promotional tactics and value that differentiate your Eco Consultant service from that of your competitors.

      If you discover after your local research, that the number of potential targets in your locality may not be sufficient enough to invest the time and money required to provide your service locally, you may if you want, provide your service in more than one locality and expand the areas and locations you wish to work. You may do further research on such localities too.

      For your local sales you will need to create a portfolio of your skills with samples of previous work done, you can do some low pay job or work for free to get some work experience, you want to have some references for working somewhere. Any local promotional material you use for promoting your Eco Consultant business too should have your website URL printed or embossed on it.

      You will also want to make provisions for keeping the list of leads (that is, prospects) you may get, through your local contacts, promotions and advertising.

      You will also need to keep a list of customers from your local sales. You can create any one of these lists with a simple electronic spreadsheet program (you can download a free electronic spreadsheet program from the OpenOffice.org suite on the internet or use the

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